Adeptra expands its global presence with customer communications in twenty languages


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- New language support includes Mandarin, Cantonese, Japanese and Korean –

London, UK – October 25, 2010 – Adeptra, the recognised leader in automated customer contact and resolution for fraud, collections and marketing, has announced that its two-way, end-to-end customer communications solutions are now available in 20 languages and dialects. The most recent additions to Adeptra’s international language capabilities include Chinese and Taiwanese Mandarin, the world’s most commonly used language, as well as Cantonese, Japanese and Korean. Along with the opening of its new office in Singapore, Adeptra now provides the most comprehensive range of localised service and support for clients in the Asia Pacific region.

“The ability to offer customer communications in 20 languages is a significant milestone for Adeptra,” said Bill Brown, director of Global Product Strategy. “It not only expands our global presence and commitment to the Asia Pacific region, but it meets a critical need of our customers. With the ability to communicate effectively in local languages, customers can enhance and strengthen relationships with their consumers and achieve more successful end results in their fraud, collections and marketing activities.”

With the addition of seven new languages, Adeptra currently supports UK English, American English, Australian English, South African English, New World Spanish, Castilian Spanish, Continental French and Canadian French, Chinese and Taiwanese Mandarin, Japanese, Korean, Cantonese, Polish, European Portuguese, German, Dutch, Italian, Flemish, and Danish.

Trusted by leading organisations across the world, ten of the largest global retail banks, seven of North America’s top ten financial institutions, nine of the ten top UK card issuers, and all of the major banks in Australia rely on Adeptra to proactively engage with their customers to improve retention and enhance the customer experience and to consistently meet the communications challenges and opportunities in fraud prevention, collections, marketing and customer service.

About Adeptra
Adeptra is the global market leader in fully integrated, industry-specific solutions for business processes such as fraud detection, payment reminders and opt-in marketing.

Distinct from less sophisticated auto-dialler systems, Adeptra combines recorded dialog with state of the art natural language to reach out to individual customers and personally engage with them about important, time-sensitive issues. Adeptra is able to make thousands of customer contacts simultaneously and achieves higher levels of portfolio penetration and produces significantly better results than human agents alone. The resolutions it secures are delivered into clients’ computer systems for reporting and analysis.

Among its many customers, Adeptra is used by the majority of leading retail banks across EMEA, N America and APAC. It occupies a premium position in the market by continually reinvesting in its technology, operations and service structure. The company’s commitment to the highest standards of data security compliance was recently re-confirmed, as Adeptra became the first Interactive Voice Messaging organization to meet both Payment Card Industry Security Standard (PCI DSS) v1.2 and ISO27001 standards on a global basis. For more information, visit

Media Contacts:
Debbie Nesdale
+1 203-956-2600
[email protected]

Nick Spencer
NSPR Limited
+44 (0) 1276 487009
[email protected]

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