Active Endpoints Unveils Cloud Extend for Salesforce at Dreamforce, Putting Sales and Marketing Pros in Control of Automating Sales Processes


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Active Endpoints, Inc., the process automation company, today unveiled Cloud Extend for Salesforce at Dreamforce ’11, putting sales and marketing professionals in control of designing and deploying sales guides and processes. Built using,’s social enterprise platform for employee apps, Cloud Extend is now available for test drive and deployment on the AppExchange at

The Dreamforce conference is being held August 30–September 2, 2011 at the Moscone Center in San Francisco. Active Endpoints is in booth #8 in the Dreamforce Expo.

“When customers use Cloud Extend to add processes to Salesforce, they achieve consistent first-call handling, automated sales call follow-up, and automated deal reviews,” said Mark Taber, CEO, Active Endpoints. “Consistent sales processes can really drive adoption and boost return on investment.”

“Cloud Extend will dramatically improve the ease of use for our sales reps by delivering the most effective sales processes and ensuring that we capture the information we need,” said Justin Hoffman, marketing director, PSA. “Cloud Extend ensures items aren’t forgotten and reminds reps at the right time to pursue the prospect. This has a huge impact on our ability to attract additional customers.”

Cloud Extend supports the entire lead-to-close sales lifecycle, from qualifying leads to closing initial deals, identifying cross-selling opportunities and beyond. Use cases include:

• Ensuring consistent delivery of company introductions, product introductions and summary value propositions.

• Ensuring follow-up activities, including task reminders and assigning tasks to members of the sales or marketing teams.

• Automating the pipeline review process with a sales guide that lets sales reps self-evaluate the accuracy of an opportunity’s “sales stage” and “next steps” and automatically updates these fields.

Feature highlights of Cloud Extend for Salesforce include:

• Integration with Salesforce
• Simple creation and modification of custom interactive sales guides
• One click to publish and share sales guides with the entire sales team
• Sample guides for lead nurturing, sales qualification and call scripting
• High performance, multi-tenant platform scales with customers’ business needs
• Social and mobile support for iPad, iPhone and Android devices, as well as Salesforce Chatter

Dreamforce 2011 is the cloud computing event of the year. The ninth annual conference will welcome more than 30,000 customers, partners and developers to the new world of the social enterprise. With more than 450 sessions and 250 cloud companies in the expo, Dreamforce offers the content and educational opportunities that enable attendees to tap into the power of the social enterprise.

Cloud Extend for Salesforce will help systems integrators and Salesforce consultants jump-start customer adoptions:

Tech Mahindra, part of the $12.5 billion Mahindra group, is a global systems integrator in the telecommunications industry and strategic partner of Active Endpoints. Manish Vyas, senior vice president, Tech Mahindra Americas, said, “Tech Mahindra is excited about the opportunity to help our joint customers add process automation to their Salesforce implementations, improving their sales and support effectiveness, and increasing the value from their Salesforce investment.”

Bluewolf is a leading agile business consulting firm and a partner. Corrine Sklar, vice president of marketing for Bluewolf, said, “Our first impression of Cloud Extend was incredible ease of use because of its highly visual sales process design capabilities. This gives our consultants an excellent product for our customers to consider when automating critical sales processes.”

“Customers coming to Dreamforce will have the chance to see how partners like Active Endpoints exemplify the extraordinary reach of the AppExchange marketplace,” said Ron Huddleston, vice president, ISV Alliances, “Apps like these continue to push the social, mobile and open capabilities customers expect from the ecosystem.”

Pricing and Availability

Subscription pricing is based on the number of Salesforce users who will run Cloud Extend automated guides. For a personalized quote, contact [email protected] or call (781) 547-2900.

For more information on Cloud Extend for Salesforce, please visit, subscribe to the RSS feed at, email us at [email protected], follow us on Twitter at @CloudExtend or call us at (781) 547-2900.

About the Platform and AppExchange is the trusted social enterprise platform for building and running any employee app in the cloud. powers the Salesforce CRM apps, the more than 200,000 custom apps used by customers such as Japan Post, Kaiser Permanente, KONE, and Sprint Nextel and the more than 1,200 ISV apps built by partners such as BMC, and Fujitsu.

Enterprise apps built on the platform can be easily distributed and marketed through the AppExchange,

The social enterprise platform delivers the most trusted and comprehensive cloud technologies for social, mobile and open apps. The social enterprise platform includes, the cloud platform for employee apps; Heroku, the cloud platform for customer apps; and, the cloud database to integrate the social enterprise.

About Active Endpoints, Inc.

Active Endpoints, Inc. delivers a unique suite of cloud-based and on-premise process automation products and related services to develop, integrate and deploy custom applications quickly and easily. The company’s products — Cloud Extend, ActiveVOS Enterprise and ActiveVOS Data Center Edition — target sales domain experts, IT project teams, business process outsourcers, and cloud service providers. The company has hundreds of customers worldwide from large enterprises to SMBs, spanning multiple industries such as telecommunications, government, financial services, and media and entertainment. Active Endpoints is headquartered in Waltham, MA with development facilities in Shelton, CT.

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