Actifio Awarded Highest Partner Rating by Everything Channel’s CRN Magazine


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Leading Channel Authority Recognizes Actifio’s Channel Partner Program as Exceptional

WALTHAM, Mass. – March 28, 2011 – Actifio™, the leader in Data Management Virtualization (DMV), today announced that Everything Channel’s CRN Magazine has awarded Actifio’s Partner Program a “Five-Star” partner designation. With this honor, Actifio was named one of North America’s “elite” subset of vendors who give solution providers the best partnering elements in their channel programs. The Actifio Partner Program is also featured in the March 2011 issue of CRN Magazines’ annual Partner Programs Guide.

The Five Star Partner Program rating is bestowed on programs whose overall rating is among the elite based on company size. The Everything Channel CRN Partner Programs Guide recognizes vendors either developing channel programs or offering products and services through the channel. To qualify for the Partner Programs Guide vendors must derive a portion of sales through the indirect IT channel.

“Building a world-class partner program is a core mission for Actifio as we deliver the industry’s first, virtualized platform for data management, resulting in a single, efficient solution for data protection, disaster recovery, business continuity, or any data copy operation, delivering radical simplicity at up to 90 percent lower TCO,” said Ash Ashutosh, CEO, Actifio. “The Five-Star Partner Program distinction from CRN magazine is an honor to receive as we have worked hard to build a program that offers among the most extensive go-to-market resources and training tools in the industry. When these program elements are paired with Actifio’s, simple, differentiated channel-ready product for data management virtualization, it creates an impressive foundation for long-term success for partners and their customers.”

Actifio’s Partner Program provides access to its extensive data management virtualization technology training, marketing and customer support programs. It also provides a comprehensive platform for a range of programs designed to drive long term partner success through innovative marketing and financial incentives.

Program benefits include:
• Training to become a certified partner
• Attractive margins and fees
• Innovative demand generation programs
• Deal registration
• Premiere customer support
• Sales and partner marketing support and tools

The March 2011 issue of CRN Magazine features this annual Partner Program Guide and the elite Five-Star Partner Program subset. These lists of leading vendor Channel programs offer solution providers a snapshot of the hottest new channel program offerings. VARs use this list to gather information on available partner programs, including details about a vendor’s key technologies, their program opportunities, and spotlights. For more information on the Five-Star Partner Program, please visit:

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About Everything Channel
Everything Channel is the premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services. With over 30 years of experience and engagement, Everything Channel has the unmatched channel expertise to execute integrated solutions for technology executives managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales. Everything Channel is a UBM company. To learn more about Everything Channel, visit us at Follow us on Twitter at

About Actifio
Actifio™ delivers the next generation solution for data protection, disaster recovery and business continuity in virtual and physical IT environments. Based on Data Management Virtualization technology, Actifio integrates data deduplication, compression, encryption and bandwidth optimization, along with storage virtualization, to transform individual silos of point tools into a unified data lifecycle management solution. The result is radical simplicity, unprecedented agility and up to an order of magnitude lower cost. Please visit for more information.


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