ACT! by Sage Add-On Partner Program Offers Sales, Marketing and Development Tools To Help Third-Party Software Developers


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February Webinar to review ACT! Add-On Program benefits for prospective partners

Scottsdale, Ariz. – January 15, 2007 – Sage Software announced today that it will present an ACT! Add-on Partner Program Webinar Tuesday, February 13th from 1:00 p.m. to 2:00 p.m. EST for interested third-party software developers. Attendees will learn about sales, marketing and software development tools available for ACT! Add-on Partner Program members. ACT! add-on solutions extend the utility of the ACT! contact and customer management product family by offering users a diverse selection of value-added applications. The ACT! user base consists of over 2.5 million registered users and 35,000 additional corporate license accounts.
Webinar attendees can register by visiting and selecting “February 13th ACT! Add-on Partner Program.”

“Sage Software built the ACT! Add-on Partner Program to serve ACT! users’ unique functionality needs and to fully support the development community that designs applications to meet these needs,” explained Paul Little, ACT! add-on program manager. “ACT! users are interested in add-ons that are reviewed by Sage Software and adhere to ACT! design standards. They also operate in nearly every industry and have many business process requirements that skilled application developers can help support.”

ACT! add-on partners address a multitude of business needs spanning 13 categories: Addressing/Shipping, Data Management, E-mail/Direct Mail Marketing, Faxing, Graphics/Mapping, Handhelds/PDAs, HelpDesk/Support, Import/Export, Phone & Web Conferencing, Project Management, Queries/Quotes/Reports, Sales Management and Utilities/Accessories.

Sales And Marketing Tools
The ACT! Add-on Partner Program offers partners a variety of sales and marketing support tools including product listings on the ACT! eStore, opportunities to exhibit at Insights and Summit which are Sage Software’s annual partner and customer conferences, plus opportunities to advertise in the ACT! Solutions Guide.

“We benefit significantly from the program’s marketing activities which have helped increase awareness of our Swiftpage e-mail marketing service,” said Bob Ogdon, CEO of Swiftpage, an ACT! add-on partner. “The sizable ACT! customer base alone warrants our participation in the program and provides a platform for showcasing how Swiftpage can integrate easily into a user’s or organization’s ACT! arsenal.”

Software Development Kit
The ACT! by Sage Software Development Kit (SDK), available to all interested developers at, includes sample code and documentation for building add-on applications that integrate with ACT!, ACT! Premium for Workgroups, ACT! Premium for Web and ACT! Premium for Real Estate. ACT! Add-on Partner Program members also receive access to dedicated ACT! SDK support staff, the ACT! SDK Knowledgebase and a partner newsgroup. Thousands of individuals have downloaded the ACT! SDK to develop applications for personal, corporate or commercial availability.

“The ACT! SDK provides a flexible development environment that has allowed me to create six different ACT! add-on products that help users customize their data fields, tabs and layouts,” said Patricia Egen of Patricia Egen Consulting, LLC, an ACT! add-on partner. “Straight-forward development code and the available documentation have aided me in rapidly developing these complementary solutions, and I plan to create others.”

ACT! by Sage
ACT!, first introduced in 1987, is the number one selling contact and customer management solution and preferred choice of over 2.5 million registered users and more than 35,000 corporate customers to organize, access and manage their critical customer information. ACT! delivers powerful contact and customer management capabilities with flexible deployment and customization options to help individuals, selling professionals and corporate workgroups improve productivity and increase sales.

ACT! is part of Sage CRM Solutions, the only family of CRM products designed specifically for the needs of small and mid-sized businesses that also includes SageCRM, and Sage SalesLogix. For more details, visit or call 888-855-5222.

Interested developers can learn more about the ACT! Add-on Partner Program by visiting ACT! add-on products are available at

About Sage Software
Sage Software supports the needs, challenges, and dreams of more than 2.7 million small and mid-sized business customers in North America through easy-to-use, scalable and customizable software and services. Our products support accounting, operations, customer relationship management, human resources, time tracking, merchant services and the specialized needs of the construction, distribution, healthcare, manufacturing, nonprofit and real estate industries. Sage Software is a subsidiary of The Sage Group plc, a leading international supplier of accounting and business management software solutions and related products and services for small and mid-sized businesses. Formed in 1981, Sage was floated on the London Stock Exchange in 1989 and the Group now has 5.2 million customers and employs over 13,000 people worldwide. For more information, please visit the Web site at or call (866) 308-2378.

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