Accelerating Sales-ready Leads that Produce Revenue with Content Marketing Technology

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TREEHOUSE INTERACTIVE ENHANCES MARKETING AUTOMATION PLATFORM (MAP) WITH
ADVANCED CONTENT MARKETING MODULE FOR IMPROVED LEAD QUALIFICATION AND
NURTURING

Dedicated Content Marketing Manager Feature Accelerates Sales-ready Leads
that Produce Revenue

SALT LAKE CITY, Utah – November 15, 2013 – TreeHouse InteractiveT
(www.treehousei.com), a leading innovator in marketing automation, today
announced Content Marketing Manager enhancements to Marketing ViewT, its
marketing automation platform (MAP). TreeHouse Interactive was the first to
embed content marketing into a MAP. The new Content Marketing Manager
enhancements, made through updates to Marketing View Action StudioT, provide
marketing professionals with the most sophisticated content marketing
capabilities available in any Marketing Automation Platform.

Action Studio, which was launched in March and is generally available, is a
suite of powerful new multi-channel campaign creating tools, and is part of
TreeHouse Interactive’s enhanced Marketing View marketing automation
platform. Action Studio enables significantly faster and more efficient
creation of nurturing campaigns. Its drag-and-drop interface also provides
unique access to behavioral and contact data when creating automated and
personalized multi-channel campaigns and nurturing-ultimately helping to
create more sales-ready leads that produce revenue.

Action Studio uses a rich set of actions to push prospects forward in the
buying cycle. These actions can include, but aren’t limited to, sending
timed nurturing emails, sending sales executive alerts, updating external
webinar systems and sending sales qualified leads directly into CRM systems.

Through Action Studio, marketers can also use one or more behavioral events
to place prospects on relevant nurturing tracks. Behavioral events can
include form submissions, email opens, specific email link clicks, website
visits or specific page views. This upgrade adds a new content marketing
node that allows for nurturing based on content interaction behavior.
Marketers can nurture based on a single piece of content or categories of
content or any combination thereof. Content can be organized consistent with
a marketer’s objectives whether by vertical market, stage in the buying
process, product line or other particular requirements.

The new Content Marketing Manager also reduces friction in content
downloads. One form can be used to manage content across all content
categories. Once the form is filled out, all content from a marketer’s site
is now available to prospects without further friction. At the same time,
all content is being tracked, nurturing is enabled and reporting is
available including dashboards for content access by unit, category, search
engine, social media outlet and more. Finally, ROI reporting is available
that shows how many leads, contacts, funnel dollars and actual sales dollars
have been generated by content campaigns.

In summary, the new Marketing View Content Marketing Manager features allow
marketing professionals to:
. Better understand the impact of content marketing PPC, SEO, and social
media campaigns through improved conversion intelligence.
. Clarify prospective buyer profiles by combining or segmenting download
behavior and other behaviors.
. Build campaigns based on information categories (e.g., by vertical markets
or solution types) that are being downloaded, as well as what is being
downloaded at specific stages in the buying process.
. Reduce barriers to download with one-time landing page registration, for
unlimited downloads.

Quotes
“Engaging with prospects comes down to identifying their interests so that
the most useful content can be presented when they want it,” said Joe
Pulizzi, founder, the Content Marketing Institute. “Being able to easily
automate this process will help make content marketing efforts much more
effective.”

“Content Marketing is the new frontier in Marketing Automation. No other B2B
programs are producing the quality and quantity of leads that we see with
content marketing campaigns. Interaction with prospective buyers through the
delivery of meaningful content, at the right time in the buying cycle, is
key to nurturing and ultimately converting prospects into sales,” said Erich
Flynn, CEO, TreeHouse Interactive. “We were the first to offer a dedicated
module for content marketing and with this new addition to Marketing View’s
Action Studio extend our lead in this area among MAP vendors.

For more information on TreeHouse Interactive and Marketing View, visit
http://www.treehousei.com/marketing_view/overview.aspx.

Tweet This: @treehousei adds #contentmarketing to #marketingautomation
platform (MAP) for improved #leadqualification and #leadnurturing

Follow TreeHouse Interactive on Twitter at: http://twitter.com/treehousei

Resource Library: For more information about partner relationship
management, visit the TreeHouse Interactive Resource Library.

About TreeHouse Interactive
TreeHouse Interactive delivers leading SaaS-based partner relationship
management (PRM) and marketing automation platform (MAP) solutions to
companies that want to get better return on investment from their partner
networks and marketing efforts. Reseller View is the most complete PRM in
the industry while Marketing View has been innovating marketing automation
since 1998. For more information, visit www.treehousei.com or call
801.576.8428.

Tags: Content Marketing, Marketing Automation, Lead Nurturing, Marketeing
Campaign Management, MAP, Demand Generation, Marketo, Eloqua, Exact Target

# # #

TreeHouse Interactive, Reseller View and the TreeHouse Interactive logo are
trademarks of TreeHouse Interactive. All other brands, products, or service
names are or may be trademarks or service marks of their respective owners.

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