A lesson from Harley-Davidson. What’s your brands Kodak moment?


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 harley headquarters

My friend Kevin Kacin sends me following note:


I was thinking about your purple goldfish recently when I ran across a picture that was taken when I visited the Harley-Davidson World Headquarters in Wisconsin.

When you enter the place there is a big motorcycle on your left and one of the things the receptionist (And her title isn’t receptionist it’s something cooler than that) offers to take your picture as you sit on the bike.

We all did this. It was a great way of feeling really cool and connecting to the brand before we did our presentation.



One of the 12 types of Purple Goldfish is waiting. Waiting is inevitable if you are successful brand. If you are clever, you might figure out a way to a.) keep customers busy and b.) leverage a marketing opportunity. The folks at H-D did just that when Kevin visited Juneau Avenue, Harley-Davidson’s corporate headquarters. The building is on the National Register of Historic Places. It is where the first factory – a wooden shed – was built in 1903 in the backyard of the William C. Davidson’s family home.

Here are a couple of other examples of PG Hall of Famers creating a photo opportunity:

Check out these oversize beach chairs at AJ Bombers:

Courtesy of ettractions.com

Courtesy of ettractions.com

Wearing the crown and sitting on the throne during your VIP Tour of Zappos:

courtesy of freedom-at-work.com

courtesy of freedom-at-work.com

Are you picture-worthy? What’s Your Kodak Moment?

Today’s Lagniappe (a little something extra thrown in for good measure) – Couple of videos: Here’s an interview with Joe Sorge, owner of AJ Bombers and a tour of Zappos HQ last year. True to form, both the beach chairs and the throne are represented:

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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