A cure for board-dom at McNeil Designs for Brighter Minds


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#29 in the Green Goldfish Project – McNeill Designs

Taken from a post by Keith Hein:

At McNeill Designs for Brighter Minds, they take the time to just crack open a board game and play.

“Maybe it’s because we’re a game development firm, but we find on a Friday afternoon, nothing beats playing a game,” says CEO Donald W. McNeill. “We check out the competition and have a little healthy competition. We typically get a pizza and throw in a prize for the grand winner of the afternoon.”

Prizes vary from a “late morning start pass” to “party money.” One offshoot of the games is “it often leads to a more friendly discussion of personal issues that may be affecting performance.”

Today’s Lagniappe (a little something extra thrown in for good measure) – What happened to Mr. Monopoly during the recession? Let’s find out:

What is the Green Goldfish Project?

The Green Goldfish Project is a quest to find 1,001 examples of marketing lagniappe for employees. Happy employees = Happy Customers. A green goldfish is the little signature extras given to employees. They help differentiate a company, increase employee retention and drive positive word of mouth.

What’s Your Green Goldfish?

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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