I’m in a suburb of Richmond called Glen Allen for an AMA (American Marketing Association) Leadership Conference. We’re staying at an ALOFT Hotel. ALOFT is the nephew of the W chain of hotels. Funky vibe, lots of cool factor. Great lobby and communal area. This was my second trip to the chain. I had a chance to stay at the Chesapeake ALOFT with my family last summer.
One of the refreshing extras at ALOFT is bottled water. It’s a smart way for ALOFT to feature their loyalty program through SPG.
Lest you think all of these plastic bottles are creating unnecessary waste, the hotel has a recycling bin in the room. Plus, the Dasani water by Coca Cola is made with a plant bottle. It’s 100% recyclable and made from 30% of plants. A nice little pay it forward.
Today’s Lagniappe (a little something extra thrown in for good measure) – Never been to an ALOFT, here’s a sneak peek at the sizzle reel from the hotel:
