A refreshing little extra from ALOFT hotels that’s free, clear and recycled


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I’m in a suburb of Richmond called Glen Allen for an AMA (American Marketing Association) Leadership Conference. We’re staying at an ALOFT Hotel. ALOFT is the nephew of the W chain of hotels. Funky vibe, lots of cool factor. Great lobby and communal area. This was my second trip to the chain. I had a chance to stay at the Chesapeake ALOFT with my family last summer.

One of the refreshing extras at ALOFT is bottled water. It’s a smart way for ALOFT to feature their loyalty program through SPG.

Lest you think all of these plastic bottles are creating unnecessary waste, the hotel has a recycling bin in the room. Plus, the Dasani water by Coca Cola is made with a plant bottle. It’s 100% recyclable and made from 30% of plants. A nice little pay it forward.

Today’s Lagniappe (a little something extra thrown in for good measure) – Never been to an ALOFT, here’s a sneak peek at the sizzle reel from the hotel:

Republished with author's permission from original post.

Stan Phelps
Stan Phelps is the Chief Measurement Officer at 9 INCH marketing. 9 INCH helps organizations develop custom solutions around both customer and employee experience. Stan believes the 'longest and hardest nine inches' in marketing is the distance between the brain and the heart of your customer. He is the author of Purple Goldfish, Green Goldfish and Golden Goldfish.


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