A Look On Customers’ Interaction With Visual Content


Share on LinkedIn

Visual content is a part of digital advertising that has incredible power and depth. It has the ability to rapidly boost your sales and if things go South, your business could get crippled immensely. Customers react with visual content in diverse ways, depending on the quality of the content itself. Employers of advertising methods have been quite lucky in the quality aspect. Over the years, mobile technology has taken full advantage of attractive visuals. There have been great improvements in visual content (retina displays, flashlights in cameras, etc). These innovations hold so many pixels in one inch, it will be nearly impossible to find them with your ordinary eyes. The ease with which we can get awesome picture quality on our mobile phones means that if you’re going to use visual content for your ad, you have to make sure that its quality is top notch. Apart from the message you wish to convey, you need crisp and sharp images to make your ad more attractive and to prevent anyone who sees it from scrolling to the next mobile page or picking up the remote control and changing the television channel.

Your visual content can go a long way in affecting your customer relationship. If it’s subpar, your viewers could switch their attention from the message you’re trying to pass across and begin to criticize. This criticism is a potentially big distraction and before long, they lose interest in your ad completely. People react to visuals quite diversely and if you’re looking to invest in visual advertising, here are a few tips you could find nifty:

Look To Generate Emotion

It goes without saying that an ad that depicts happiness and joy makes for better watching and has a way of retaining viewers. The best way to go about an ad is to convey a colorful environment with happy faces and depictions of relaxation, peace and calmness.Since each message only has a small amount of time to make an impression, garnering positive emotional feelings from the first moment you are able to capture a viewer’s attention is critical.

Provide Viewers withA Reason To Invest

Try as much as possible to make sure that users have something to gain from patronizing you. S much as emotion is useful, its effects could easily wear off very quickly. There has to be some self-serving angle to what you’re offering. This is what really draws people to your product. Make is as though you’re not exactly looking for them to invest. Coming from a point of strength gives the feeling of a business proposal more than a plea to help increase your sales. Help your customers to help themselves with content and messages they’ll be more than willing to show to their other friends, and you’ll have already turned them into brand ambassadors. It could be through incentives or bonuses, whatever it is. Just make them see reasons why they need to listen to you and they’ll be submissive. Everyone likes a reward, don’t they?

Remember, Discretion Is Key

Discretion is highly important when conveying your message. If viewers continue to see your brand name or logo consistently, it gives the impression that you’re quite desperate for attention, even though the ad is yours. The desperation is a bad omen- it puts you on a lesser foot and pulling yourself (or rather, your brand) from this disadvantage isn’t an easy task. It has been noted that viewers naturally refrain from branding that’s too prominent or frequently occurring. Longer exposures, bigger logos, and logos in the center of the screen also led to reduced view times. The brand image must not obscure your message. When planning the interface of your visual content, consider keeping your logo or brand name to the sidelines, and try as much as possible to put a limit on the number of times it’s used on a page or in a message.

When Using Animations, Be Careful About Colors

Animations can be very colorful. As good as this can get, it also comes with a few disadvantages if it isn’t handled carefully. Using mild amounts of colors and colors that don’t contrast too much are few steps in guaranteeing that your viewers don’t easily lose their attention. This means that you’ll have to find an ad agency that’s qualified in setting up visual ads (personally, I’d recommend Spiel).

Visual ads can be very tricky. Customers respond to them indifferent ways. However, with the right ingredients, you can rest assured that you’ll entertain and convey your message all at the same time.

Tanvir Zafar
I have 9 years experience of being an entrepreneur and marketing has been my passion and it's how I monetize my ideas. Meet Tanvir Zafar CEO of Howpk


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here