A habit of testing for effective user experience


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What’s left apart from designing the beautiful website / Portal? Is that the images or content or backgrounds that should be fitted in the site?
No, this is not the concluding step before exploring the site to the public. The site has to be gone through “Testing” phase which is the most essential part of the designer’s role. It shows the correct path to shut the door on various obstacles that were not expected in the design section.

In order to deliver a product, the motivation, control and validation comes from the testing level and these are the approaches for designing a good product. It is not something to riffle through because this phase determines the product’s bounce rate, conversion rates and user experience. It assists you to find where users scuffle for and what they are up to.

Go with some tips that help you in running effective testing procedures.

Make a plan for repeated tests

It is better to test at different stages in the development process rather than to wait for fully-formed product. Regular testing at every phase helps the designers to know at what part they are committing mistakes and can make rapid changes to improve the quality of the product. In fact, you can go with mock tests that explain to test participants what’s required of them.

In prior to conduct a test, prepare a bag of questions like

  • What to be tested upon?
  • How the test process goes on?
  • What the testing tools we use for the process?
  • Whom to be involved in testing?

So, preparing a guide of questions let the user to have a more elucidated blue print of what’s the way it is going on.

Go with one by one

When doing with the regular testing, it may expose a lot of problems. So, don’t be in a hurry to solve all the issues at once. Better to move with one by one in solving these problems. Start with the major issue, find the problems in that and then do the test again. The perfect way of testing is when you solve an issue as per your level of ability, collect the review of the product and then do with the process accordingly.

What’s the essence in User Testing?

The core not only lies in the design process. At each and every step of the process growth, user testing has a lead space. So, put on time and be particular in this aspect. Before exposing the final product, point out the problems on what users commented and solve them as soon as you can.

Make a place for the whole team

User testing is not the simple process to be solely be the designer’s interest. There should be the complete involvement of the team so that everyone can get a clarification on what and who need to be worked upon. Make sure you record all the cases whether executed or failed without fail. This helps in keeping hold of every minute detail because human memory may sometimes forget or overlook.

Down the lane

Be so sure that you are done with all the tests for the entire project. The feedback given by the user is the final approach of creating quality products. Shed light on the comments given by the user and move on with those. Spend your time and money into enhancing your user experiences and better results will be at the door.

Nagendra Bommasani
I am founder/researcher/ analyst, interested in creating big trends in Digital Marketing and web technologies. More than a development, a niche idea - seeing it transformed to output with perfect implementation gives me the boost to indulge in complex projects. Coming out of the cocoon of Comfort Zone gave me challenges as well as laurels.


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