Editor's Picks
Thought Leadership Articles
Generative AI: What’s Next and How to Get the Payoff
Do you know what is the application with the fastest-growing user base ever?
Hint: it is not TikTok. This social media phenomenon was relegated to...
Chief Customer Officer Strategy: Dispensable Playbook or Most Valuable Player?
Chief Customer Officer strategy varies widely, with a mix of defense and offense playbooks.
Defensive plays in customer experience management (CXM) are in Service,...
Should Companies Take a Stand on Social Issues?
As the world becomes more socially conscious and politically active, many brands are taking up the cause and showing their support for various social justice movements. But can championing a social cause become counter-productive and damage profitability?
For “Rational” CX, Focus on How Your Customers FEEL
My first brush with what was then called customer satisfaction was with a mega B2B firm in financial services. Both the CEO and...
Think Tank Discussions
ChatGPT AI: What can possibly go wrong?
How useful is this tool, really, for life and business use? How should we see it as marketers?
Allant Launches Audience Management Platform
A market-defining platform designed to harmonize data sources and assemble, aggregate, and activate audiences quickly