9 Year Old Customer Provides Great Food For Thought!


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Wouldn’t it be brilliant if one of your customers gave you feedback about your products and services everytime they bought it? Well, not necessarily if it was posted on a website that has gone viral!

9 year old Martha Payne’s blog about her school meals has become an internet ‘hit’!

Her daily blog NeverSeconds which reviews her school dinner each day went viral last week – she got over 105, 000 visitors and a tweet from Jamie Oliver!

With permission from teachers, she photographed her £2 school lunches and wrote about them, posting pictures online every day and added a rating under her “Food-o-meter”.

An example of one of her comments was: “The pizza was alright, but I’d have enjoyed imore than one croquet. I’m a growing kid and I need to concentrate all afternoon and I can’t do it on one croquet. Do any of you think you could?”

It’s all constructive stuff! She also wrote ‘The good thing about this blog is Dad understands why I am hungry when I get home. Today he made a Banana Loaf, shame I don’t like bananas, see I am not perfect!”

It’s a great example of the power of ‘word of mouse’ and the potential influence of just one customer – it will also be interesting to see how her supplier – her school – reacts!

Are you listening to your customers?

Republished with author's permission from original post.

Andy Hanselman
Hi there! I help businesses and their people create competitive advantage by 'Thinking in 3D'! That means being 'Dramatically and Demonstrably Different'! I research, speak about, write about and work with businesses to help them maximise their sales and marketing, their customer service and their customer relationships.


  1. If any customer giving you feed back about your work then we should always welcome for his/her thoughts because this is the better idea to improve our mistakes.

  2. Absolutely agree!

    I believe that customer focused businesses actively seek feedback from their customers – the best ones do something as a result!



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