Social media is one of the most powerful yet free marketing tools available to businesses. Business owners and entrepreneurs have started to invest more time and resources into social media marketing.
According to a survey, approximately 4.48 billion people worldwide use social media regularly, which will only grow in the coming years.
As a business owner, you need to stay ahead of the curve and be aware of the latest social media marketing trends and tools. It will help you create a more effective social media marketing strategy and ensure that your business uses the most effective tools.
In this blog post, we’ll share 9 of the best social media marketing tools to boost your online presence in 2022.
1. Biteable- A Powerhouse for Social Video Creation
Biteable is an excellent tool for creating social media videos. It’s user-friendly and has a wide range of video templates. You can also use Biteable to create GIFs, perfect for social media posts. There’s a free version and a paid version. The paid version starts at $19 per month and gives you access to more features, such as HD exporting and custom branding.
Top Features of Biteable:
- Royalty-free music from an extensive library and high-quality music library.
- Ability to add your logos, photos, and videos.
- Create videos in minutes with easy drag-and-drop functionality.
- Hundreds of animated, live-action, or photo scenes to choose from.
- A wide range of video templates for all industries.
2. Sendible- The Ideal Tool for Large Organizations
Sendible is an advanced social media management tool perfect for large organizations. It’s a bit more expensive than other social media management tools, but it offers many features and capabilities.
With Sendible, you can manage all your social media accounts in one place. You can also hire top content writers in India, post content to multiple platforms simultaneously, and schedule posts in advance.
Top Features of Sendible:
- Cross-posting to all your social media accounts with one click.
- Automatically post content from RSS feeds.
- Schedule posts in advance and publish them at the best time for engagement.
- Analyze your social media performance with detailed analytics reports.
3. CoSchedule- An All-in-One Solution for Social Media Marketers
CoSchedule is an all-in-one solution for social media marketers. It offers incredible features, such as a content calendar, social media management, and content creation.
It provides both the free version and paid version. The paid version starts at $15 per month and gives you access to more features, such as team collaboration and detailed analytics reports.
Top Features of CoSchedule:
- A content calendar lets you plan, publish, and optimize your content.
- The ability to share the content calendar with your team and collaborate on content.
- Social media management features, such as scheduling posts and analyzing social media analytics.
- A wide range of templates and tools for content creation.
4. Sprout Social- A Comprehensive Social Media Management Tool
Sprout Social is a comprehensive and advanced social media management tool that offers many features, such as social media monitoring and engagement, team collaboration, and reporting.
With Sprout Social, you can manage all your social media accounts in one place. It includes different features for team collaboration, such as the ability to assign tasks and leave comments on posts.
Top Features of Sprout Social:
- In-depth social media analytics and reporting.
- The ability to monitor social media conversations
- A suite of social media management tools, such as scheduling posts and analyzing social media analytics.
- Team collaboration features, such as the ability to assign tasks and leave comments on posts.
- A wide range of integrations with other business tools.
5. Hootsuite- A User-Friendly Social Media Management Tool
Hootsuite is a user-friendly tool that offers many features, such as social media monitoring and engagement, team collaboration, and reporting.
There are four different pricing plans: Professional, Team, Business, and Enterprise. The Professional plan starts at $1915 per month and gives you access to more features, such as detailed analytics reports and the ability to add team members.
Top Features of Hootsuite:
- User-friendly interface with a drag-and-drop content calendar.
- Social media management features, such as scheduling posts and analyzing social media analytics.
- The ability to add team members and collaborate on content.
- A wide range of integrations with other business tools.
6. SocialBee- The Ideal Tool for Social Media Marketers
SocialBee is a social media management tool designed specifically for social media marketers. It offers various features, such as social media monitoring and engagement, team collaboration, and reporting.
With SocialBee, you can manage all your social media accounts in one place. It also provides various features for team collaboration, such as the ability to assign tasks and leave comments on posts.
Top Features of SocialBee:
- A wide range of features for social media management, such as scheduling posts and analyzing social media analytics.
- Category-based scheduling that lets you easily organize your content.
- Re-queue posts that allow you to recycle your best content easily.
- The pause categories feature lets you break from social media without missing a beat.
- Team collaboration features, such as the ability to assign tasks and leave comments on posts.
7. Tailwind- Schedule and Optimize Your Posts for Pinterest and Instagram
Tailwind is a social media management tool designed specifically for Pinterest and Instagram. The platform offers various features to help you grow your brand on social media, such as scheduling posts on Facebook, analyzing social media analytics, and collaborating with team members.
There are many different pricing plans available, depending on the number of social media accounts and team members you have. The cheapest plan starts at $9.99 per month for up to 3 social media accounts.
Top Features of Tailwind:
- Play CDN that helps you optimize your images for faster loading times.
- Rich Pins that let you add extra information to your pins.
- Hashtag Finder lets you quickly find and use popular hashtags.
- Board Insights that give you insights into your Pinterest boards.
8. Agorapulse- Manage All Your Social Media In One Place
The next tool on our list is Agorapulse, which is another social media management tool that offers excellent features for managing all your social media accounts in one place. It also has impressive team collaboration features, such as the ability to assign tasks and leave comments on posts.
Agorapulse also offers a wide range of social media monitoring and engagement tools. There’s also a reporting feature that lets you easily track your social media progress.
The cheapest plan starts at $79 per month for social media management for small teams.
Top Features of Agorapulse:
- Social media inbox lets you easily track and respond to social media messages.
- A wide range of social media monitoring and engagement tools.
- Automated inbox assistant that helps you manage your social media inbox.
- Reporting feature that lets you track your social media progress.
- UTM code generator that lets you easily track your campaigns.
9. eClincher- Automate Your Social Media Marketing Strategy
Last on our list is eClincher, another popular social media management tool that offers excellent features for automating your social media marketing strategy. The platform has a user-friendly interface and lets you manage all your social media accounts in one place.
With eClincher, you can easily schedule and publish posts on social media, track social media analytics, engage with your audience, and collaborate with team members. The premier plan starts at $119 per month for up to 5 social media accounts.
Top Features of eClincher:
- Automatic content curation that lets you quickly find and share content.
- Automated social media posting that lets you easily schedule and publish posts.
- Social media analytics that helps you track your social media performance.
- A suite of engagement tools lets you easily engage with your audience.
- Drag & Drop Editor lets you easily create beautiful Instagram posts.
Final Thoughts
There you have it! These top social media marketing tools will help you boost your online presence in 2022. Every business is different, so be sure to choose the best tool for your needs.
With so many different social media marketing tools available, it can be hard to know which ones to use. But with these nine tools, you’ll be well on your way to success in no time.
Do you have any other favorite social media marketing tools that we didn’t include? Let us know in the comments below, and if needed special assistance, hire SMO experts in India. They will help you grow your business on social media.
