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- Because we are in the ‘Age of the Customer’
- Because customer experience is the only key differentiator
- Because it’s easier to share and compare experiences
- Because customers have a bigger voice than ever before
- Because research also shows that companies with better customer experience outperform others
- Because customer loyalty strongly correlates to customer experience
- Because business is directly affected by customer review, which in turn is driven by customer experience
- Because advertising is losing its power of persuasion
- Because price will cease to be a differentiator in future
Image Source: Forrester Perspective-The business impact of customer experience by Kerry Bodine and Moira Dorsey
Age of the customer
Image Source: Customer Guru-10 For Now
Customer experience is the differentiator
Image Source: Customer Guru-10 For Now
Customer are comparing experiences
Image Source: Customer Guru-10 For Now
Voice of customer
Image Source: Watermark Consulting Website
Better customer experience companies outperform the market
Image Source: Customer Guru-10 For Now
Customer loyalty and customer experience
Image Source: Customer Guru-10 For Now
Customer review is king
Image Source: Customer Guru-10 For Now
Power of persuasion
Image Source: Customer Guru-10 For Now
Future of products
