7 Degrees Unveils PeopleMaps — New Social Business Application Shows Users How They Are Connected to Any Person or Company


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Professional Edition Integrates With Salesforce.com to Automate Relationship
Selling and Accelerate Sales

SALT LAKE CITY, UT–(Marketwire – October 20, 2009) – 7 Degrees Inc. today
announced the launch of PeopleMaps, a new social business application that
accelerates business transactions by giving professionals direct visibility
into how they are connected to any person or company. PeopleMaps is
available in both Free and Professional Editions at www.MyPeopleMaps.com.

There is no shortage of information online about people and companies, and
for professionals, sifting through this avalanche of data to find
connections is critical to business. PeopleMaps’ deep mapping technology
cuts through massive amounts of data, collecting and analyzing personal and
public information to create a highly intuitive, visual representation of
relevant relationships.

PeopleMaps allows users to automatically search their personal contacts from
Outlook, LinkedIn, Facebook, Gmail and Yahoo, while simultaneously searching
a massive social graph that contains the Internet and premium data sources.
The advanced PeopleMaps graph engine then instantly analyzes all of this
data to uncover “connection paths” to any person or company.

The basic Free Edition allows users to search PeopleMaps with limited access
to the following features:

* ConnectionPaths — See how you are connected to any person or
* PeopleMaps and CompanyMaps — Navigate visual maps of a person’s
social network or a company’s key executives, including their professional
* Contact Manager — Import and manage all of your personal contacts
and social network connections all in one place.

“Amidst the wealth of information that exists online today, we saw the need
for a tool that could comprehensively tap into extensive private and public
information to connect business professionals to their prospects, potential
partners and other people and companies,” said Timothy Sheehan, CEO and
co-founder of 7 Degrees, the company behind PeopleMaps. “The PeopleMaps
graph engine represents the most powerful technology available and leverages
the broadest and deepest amount of relationship data in the marketplace
today, exposing relationships that will dramatically accelerate business

Professional Edition: Optimized for Sales
PeopleMaps’ Professional Edition is optimized for sales professionals
seeking warm introductions to their sales targets. It integrates into
Salesforce.com and immediately uncovers connections, enabling salespeople to
significantly shorten the sales process, increase deal velocity and drive
revenue more quickly.

A key feature of the Professional Edition is PeopleMaps’ Automated Prospect
RankingT, which instantly analyzes and ranks sales prospects based on the
strength of personal and professional connections. With PeopleMaps’
Optimized Prospect/Lead Assignment, sales managers can then assign each
prospect or lead to the salesperson with the most relevant connections.

PeopleMaps Professional Edition also gives sales teams access to Safe
Contacts Sharing, which creates a map of each employee’s personal and
professional relationships to tap into the collective network of an entire

* PeopleMaps Professional Edition features include:
* Automated Prospect RankingT
* Optimized Prospect/Lead Assignment
* Salesforce.com Integration
* Safe Contacts Sharing for Teams & Companies
* Unlimited PeopleMaps and CompanyMaps
* Unlimited ConnectionPaths
* One-Click Warm Introductions
* Contact Manager

“PeopleMaps has enabled us to quickly warm-up prospects and move through the
sales cycle in a faster, unique way,” said PeopleMaps user, Bob Swedroe,
President and CEO of Expandable Software. “The tool lets us quickly see
connections to prospects in a visual way, not only optimizing our time, but
going above and beyond what other services can provide in terms of exposing
warm leads.”

The PeopleMaps Professional Edition is available for $49 per month. The Free
and Professional Editions are now available at http://www.MyPeopleMaps.com.

About PeopleMaps
PeopleMaps is a powerful business application that allows professionals to
see how they are connected to any person or company. PeopleMaps
comprehensively searches personal and public data sources, performing the
deepest and broadest search available in the marketplace today to show the
best Connection Paths to any person or any company. The PeopleMaps
Professional Edition is optimized for sales teams and integrates into
Salesforce.com to automate relationship selling and significantly accelerate

The PeopleMaps application is provided by 7 Degrees Inc., which was founded
in 2007 in Salt Lake City, Utah. 7 Degrees is venture-backed by vSpring
Capital and Parkview Ventures. For more information, please visit:

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