7 Ways to Repurpose Your Online Event Content


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Have you ever spent hours preparing for an online event? You put in effort, gather lots of valuable information, you might even create tools. And then? Within an hour or two of the event being over, it’s all gone! 

OK, so this is where repurposing content is brilliant; all that effort you put in needn’t be lost!

Before we go on, a point needs to be made about the online event; you should record it. Why? There are so many ways you can repurpose this footage. In fact, 93% of marketers state that video is essential in their strategy.

That’s right, you can turn an online presentation, discussion, or meeting into a huge array of other formats. Here, you’ll learn all about them…

Percentage of marketers who use videos in their strategy.

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1. Share videos: Repurpose event footage and create live streams

As just mentioned, record the online event. People love videos. They’re easy to digest and offer a quick opt-in moment.

Your video can be used as a tool. How? Well, you can embed the video on various pages of your website and share across social media. 

Alternatively, you might use the content you developed for the event to create new short “how-to” videos. These are great on landing pages. Whatever product or service you’re selling is conveniently positioned to buy, right next to the video that it featured in. 

You can also stream elements of the event’s key topics in later weeks to increase customer engagement.

2. Create a blog post based on the event

This is an excellent way to repurpose content. It’s also a valuable addition to your website. Firstly, you need to draw out the main points from the event. For instance, if “retargeting strategy” was featured as a key topic on the agenda, you could expand this. 

You could write a blog post using the information you presented. This could include information on any related audience questions. To make this more exciting, you could invite an expert in the field to write a guest feature blog for your site. 

Sharing a blog generates new interest from current customers or audiences, as well as drawing in future customers. Writing a blog is an easy go-to. If you recorded the event (we did tell you to), you can replay the footage to gather the content. Otherwise, create the blog from the research and notes you have. 

3. Create a learning tool: An eBook, email course, or webinar se.

In an online event you might talk about a product or service which people are interested in, but don’t know much about. This offers you an amazing opportunity to create valuable content. 

As an example, you might make a webinar series explaining the ins-and-outs of HubSpot VoIP integration and how it benefits businesses. This is the type of information that’s incredibly useful, especially where people lack skills and knowledge. It also generates credibility in your organization as an expert.

If you create a webinar series, make the videos focused on one topic and keep them short. You can also link an educational series to other content you develop, such as learning worksheets. This type of repurposed content increases interaction from your audiences. People find value in participating with tools and courses they can learn from, and love receiving tools for free!

E-learning increases income for 42% of U.S organizations

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4. Write and share an interesting newsletter

Finding inspiration for new topics to keep your customers and newsletter readers interested can be quite the challenge. Well, that’s all made simpler when you adapt each key point of your online event into a compelling piece of news. You can actually make a newsletter series. When these newsletters (filled with useful information) hit your subscribers’ email inboxes, they’ll be drawn back to your product or service.

This is an excellent way of saving you time. Rather than having to create brand new content for newsletters, you can use what you already have. The research already exists, so you save man hours and maintain quality output.

5. Use the feedback you get to create templates and interactive tools

At the end of the presentation, you might receive feedback from a number of people in the audience. Particular information you shared was likely really helpful. You can use this to create useful tools. 

For instance, if part of the event addressed how managers should approach staff members working in silos, and this provided new insights to listeners, you might turn this information into a free downloadable worksheet. 

When you offer valuable information for free, it improves customer experience as a whole. This maintains your reputation and attracts new custom.

Building new tools might sound like a lot of work. All you’re doing, though, is repurposing. Just turn what you have into a smart looking worksheet. It’s cheaper to do this than create content from scratch.

Worksheet templates and interactive tools can also be used as a low cost opt-in or free sign-up gift on your website.

6. Create a podcast

This is brilliant for those of you into technology. You can use the audio from the video you made of the event or create a new recording discussing or summarizing relevant points. 

You want the podcast to offer useful guidance and information. Any feedback or questions your audience had about the event can be used to form podcast topics here. It also needs to be compelling. Podcasts are an excellent alternative way to interact with people in a fast-paced world. 

7. Create infographics for social media

Infographics are a reliable way of drawing attention and sharing interesting information. We’re on social media every day. When you create good infographics, these get shared. This increases brand engagement and conversions.

As well as using the content from your event, you can also share graphics featuring quotes from staff at your company. When you do this, it presents a more personal image and builds trust.

What repurposed content offers…

When you repurpose the content you spent hours creating for an event, it offers value well into the future. As well as your company benefiting from this, so do your customers. Providing educational information and free useful tools increases awareness of your credibility. 

With this comes increased consumer trust, loyalty, and engagement. It’s only a matter of time before you see the benefits in your profit margins.

Jenna Bunnell
Jenna Bunnell is the Senior Manager for Content Marketing at Dialpad, an AI-incorporated cloud-hosted unified communications system that provides valuable call details for business owners and sales representatives. She is driven and passionate about communicating a brand’s design sensibility and visualizing how content can be presented in creative and comprehensive ways.


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