7 Social Customer Engagement Tips from Buddy the Elf


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If you’re a fan of both the new holiday classic movie Elf, and having a little fun when it comes to customer service, here are seven simple tips for engaging with your brand’s customers and followers on social media, loosely based on well-known scenes from the film.

1. Share your product passion. Genuine delight and enthusiasm is contagious.

Emily: You like sugar, huh?

Buddy: Is there sugar in syrup?

Emily: Yes.

Buddy: Then YESSS!! We elves try to stick to the four main food groups: candy, candy canes, candy corns, and syrup.

Watch It: http://www.youtube.com/watch?v=zQrrp5JL8M

2. But don’t overwhelm with one-sided conversations.

Buddy: [out of breath from stalking Michael] “Wow, you’re fast. I’m glad I caught up to you. I waited five hours for you. Why is your coat so big? So, good news – I saw a dog today. Have you seen a dog? You probably have. How was school? Was it fun? Did you get a lot of homework? Huh? Do you have any friends? Do you have a best friend? Does he have a big coat, too?”

Michael: Go away!

3. Always be helpful by providing useful knowledge and answering questions.

Santa: I’ve been to New York thousands of times.

Buddy: Really?

Santa: Mm-hmm.

Buddy: What’s it like?

Santa: Well, there are some things you should know. First off, you see gum on the street, leave it there. It isn’t free candy.

Buddy: Oh.

Santa: Second, there are, like, thirty Ray’s Pizzas. They all claim to be the original. But the real one’s on 11th. And if you see a sign that says “Peep Show”, that doesn’t mean that they’re letting you look at the new toys before Christmas.

4. Take a genuine interest in your customers.

Buddy: Buddy the Elf, what’s your favorite color?

5. Make a point to share in successes and compliments.

Buddy: [on seeing a sign saying “World’s Best Cup of Coffee”] You did it! Congratulations! World’s best cup of coffee! Great job, everybody!

Buddy: Deb, you have such a pretty face, you should be on a Christmas card!

Deb: Oh, you just made my day!

6. Never post or tweet anything that could potentially be taken the wrong way.

Buddy to everyone in the corporate boardroom: I didn’t know you had elves working here.

Buddy to Miles Finch: Does Santa know that you’ve left the workshop?…..

Miles Finch: [Buddy has just innocently called Miles an ‘elf’ because of his stature, and Miles is clearly very offended, and daring him] Call me an elf one more time.

Buddy: You’re an elf!

[Miles attacks Buddy]

Buddy: He must be a South Pole elf.

Watch It: http://www.youtube.com/watch?v=pLSZRrgSl_o

7. Build customer loyalty through authenticity, not just promotions. It’s about believing; not seeing.

Santa: Well, before the turbine days, this baby used to run solely on Christmas spirit. You believed in me. You made my sleigh fly.

Buddy: Hold it… if you’re really Santa Claus, then we can just get some news cameras in here, and everyone will believe in you. Then your sleigh will fly, right?

Santa: No Buddy, Christmas spirit is about believing, not seeing.

Republished with author's permission from original post.

Tricia Morris
Tricia Morris is a product marketing director at 8x8 with more than 20 years of experience at technology companies including Microsoft and MicroStrategy. Her focus is on customer experience, customer service, employee experience and digital transformation. Tricia has been recognized as an ICMI Top 50 Thought Leader, among the 20 Best Customer Experience Blogs You Must Follow, and among the 20 Customer Service Influencers You Must Follow.


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