7 Simple Practices That help Customer Connect with Your Product


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Your product is special. But, of course, you already know that. The tricky part is to get your potential customer to realize the same. There are probably at least two alternatives for them to choose from even in the distinctive niche of the market you cater to.

So how do you do it?

How do you make your prospective customer realize the gap he is facing, his desire from the product and how your product is the answer to his problems?

His decision to go with your product can’t be left to chance alone. Not with every other competitor pushing just as hard to appeal to the customer through marketing gimmicks reinvented to be a cut above the rest.

You could, however, trigger the customer to respond to your product out of all the viable alternatives with a basic human experience – emotional appeal. That is because emotion, not rational analysis, determines our decision.

These 7 marketing practices can help you hook your customer to the product better than any amped-up sales pitch can. They act as emotional motivators for customers and strengthen the bond between the two.

Offer a trial run to build trust

When a product or a service offers a free trial, it banks on the customer to find it indispensable after using it for the limited period. So your product has to fulfill their expectation. Trial offers or other promotional freebies you give away won’t net any returns but they convince your customer that the product fills a gap in their lives. So after the limited period, they can’t do without it.

Product trials are a great way to build faith because they let the customer have a first-hand experience and form their own opinion of the specifics that you offer. It brings them a step closer to switching to loyal users by letting them choose you.

Stand out from the crowd

This one is a bit tough. But if your product solves some recurring drawback with the competition, you will have a dedicated user base that is irreplaceable. For that, you will have to identify where the existing alternatives are falling short. Sometimes a unique approach to a prevalent idea might be enough to make you stand out in the customer’s mind. Brands like Apple and Amazon have set themselves in the forefront through this approach.

stand out
Image source Pixabay

Show them that you care

Most buyer-seller deals are a loveless affair. A fine way to create a stronger bond is to serve the customer as per their special interests. Have a quick survey for them to fill out. If you find the one thing the customer really cares about in the product, you can engage them better.

It might not always be possible to create customized products as they wish for. But the knowledge that you care about their demands will appeal to them more.

Remind them you are available

With the internet providing an easy access for customers to discover and compare products, you need to interact with them to show you are more than a mechanized system. Customers are more likely to be emotionally invested in a brand with a human side. Respond to their tweets, comment on their posts over Facebook and just talk to them.

It’s a great way to bond.

Redeem yourself

It is impossible to have a perfect customer satisfaction record. But it means a lot to try. Listen to customer complaints and follow reviews of your product online. Redemption of fallen standards by going out of the way to fix customer issues is a proven way to build a loyal customer base. After all, a redemption arc is a centuries-old story tool that never fails to hook people emotionally.

Be known in your niche

Brands who cater to specific segments of the market always have committed users because they shape themselves as the customer demands. Finding your niche is very important to find your true user base. Even the big brands have clearly defined the customers they target and rethink their product to align to their needs. Refine your social media game. Be present among the community you serve and it will improve the recall factor when the need for your product arises.

Keep them in the loop

Lasting relations aren’t built overnight. Customers who don’t return amount to a big loss which can be fixed with a cyclical engagement effort. Reach back to them over social media, ask for their opinion and offer some form of loyalty program.

Image source Stokpic

This sort of constant engagement builds a bond which the customer will find invaluable. Let them choose you over the competition.

Always bear in mind; People won’t remember what you did or said but will remember how you made them feel. Don’t lose that human factor when marketing your product. Overtime, it will help you connect with your customer and get them emotionally invested in your product.

Augustus Franklin
Augustus Franklin is the founder and CEO of CallHub, a California based Voice and SMS service company. He has worked in internet software, high-availability clusters, monitoring systems and security software at startups and at Sun Microsystems and Yahoo. When he is not working, he is either making toys with his kids or training for a marathon.


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