7 CRM Statistics That Matter For Sales Teams


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[Designed by ConvergeHub]

Sales process are more complex these days with data being the soul of it. It has various phases and if these are not properly recorded and analyzed, chances are you will lose a significant number of potential opportunities that could probably add to your revenue. As a result, businesses needed a solution to manage their pipelines. Here comes the role of an online CRM Software that helps manage the sales pipelines while taking care of marketing and support.

Now the question is what’s a CRM. How does it helps manage sales pipelines so efficiently that the sales team is always aware of the customer journey at every stage?

A lot of people think it’s a bunch of numbers that you put into an Excel spreadsheet, but this is far from the truth. CRM is actually a suite of software tools that help companies manage their sales process and processes like marketing, customer support, billing and more.

Here’s a look at some goof-to-know CRM stats for the sales nerds

1. 53% of global sales teams prefer cloud CRM

53% of global sales teams prefer a cloud CRM software to suffice their day-to-day needs. The server of the cloud CRM being maintained on a remote location, the data is stored off-premise> Cloud based CRM systems are subscribed as a SaaS model. They can be accessed from anywhere, which provides great flexibility and scalability, no matter where the business is located. In fact, the cloud CRM software is a cost-effective option than the desktop version, for which it’s an ideal option for the business.

2. 78% of salespeople prefer cloud CRM to run consistent interactions across departments

With a CRM in place, it is easier for sales people to run customer communication in a unified format and not by one that works in silos. To ensure every team member is on the same page, a centralized CRM system must be implemented. This way, when a customer orders a product, for example, sales can quickly align with logistics for timely delivery, and the customer service team can answer any inquiries. This workflow cuts down internal coordination and improves customer satisfaction levels.

Cloud-based CRM software is the most popular choice for sales teams, with 43% reporting using it. This means that less than half of companies are using cloud-based CRM systems and that there’s a lot of room to grow in this area.

Cloud-based CRM systems offer several advantages over their on-premises counterparts:

• Easy access to information via mobile devices and the internet;
• Cost-effective licensing model;
• Securely stored data;
• Flexible deployment options (for example, as part of an enterprise resource planning suite).

3. 90% of salespeople use CRM to manage their pipeline

Salespeople use apps to stay connected to their customers, but only 30% use them to manage their pipeline. 70% of salespeople use apps to stay connected to their customers, but only 30% use them to manage their pipeline. However, the number is continuously increasing and with rapid digitization, sales people are using this product increasingly.

4. Only 35% of companies have a dedicated CRM teams in-house

Only 35% of companies have a dedicated CRM person on the inside. That’s not a lot, but it’s not bad either. In fact, it’s pretty good—about average for firms and sales teams alike. But if you’re in this group and you’re reading this article, there might be some things that we can do to make sure everyone in your company is winning at CRM!

5. Growing SMBs invest half of their budget in a CRM

CRM is a big business. According to Gartner, growing enterprises are now spending at least half their budget on CRM—which is huge practically.

But how much are they spending? It’s hard to say because budgets are rarely disclosed, but according to Forrester Research, more than 80% of enterprises have a dedicated sales team with specific responsibilities surrounding the use of a particular software solution or set of applications (including marketing automation). So clearly this investment has been paying off—for many companies, it’s not just about using an email marketing platform; it’s about using one across every department in your company so everyone can leverage the benefits.

6. 64% of companies prefer investing in all-in-one CRM tool with sales & marketing

An integrated CRM Tool is ideal for a growing SMB because it gives them a holistic benefit of studying customer lifecycle. CRM systems like ConvergeHub is widely popular among respondents. It is being recently chosen as the best software product in the market by Software Reviews. 100% of its users plan to renew it.

7. CRM improves customer retention & satisfaction, says Capterra

CRM helps businesses attract new customers as well as retain existing ones. With all the data it place, it’s easier to nurture them at every touchpoint. Four out of five businesses surveyed agree that CRM helps them increase customer retention and satisfaction, 45% see an increase in revenue, and 39% see more opportunity for upselling and cross-selling.

Here’s some good to know stats from Capterra!

• 53% of global sales teams say they would consider switching to a different CRM.
• 43% of sales managers report using cloud-based software for their organization’s CRM needs.
• 90% of salespeople use apps to stay connected to their customers, but only 30% use them to manage their pipeline.

Wrapping Up

CRM is a key component of sales teams’ success. An integrated CRM system connects sales, marketing and support at a time, for which it is easier to get access of the data that is required to make a sale. The business is becoming increasingly competitive and having an all-in-one CRM is essential to reap success.

Manash Chaudhuri
Manash Chaudhuri is a co-founder of ConvergeHub, headquartered in Silicon Valley, California. Holding more than 19 years of experience in Operations, Sales and Project Management, his company's CRM product has been positioned as the #1 Easiest Converged CRM for SMB and has been successively nominated twice in CRM Idol competition.


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