7 Best Practices for Using Label Design Software in E-Commerce

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Don’t have the budget to hire a designer because you have a small web-to-print online business? Worry not. Now you can design and print your own labels with the help of label design software.

The product label design acts as a book cover for customers. So, it should be attractive enough to pull in customers and fascinate them sufficiently to purchase the product. A product label is also a kind of advertising and representation of a brand. The mix of information and graphic design on the label speaks about the quality of the product. 

If you look at the global statistics, 30,000 products are launched per year, but 85% of them fail to impress people. The reason is that the audience doesn’t find them attractive enough to purchase. Another research states that 72% of consumers’ buying decisions are influenced by product information and packaging. 

So this shows that you should take your time choosing the right design tool to print labels. If your customers are able to sell their products with your designed labels, their profit will be your profit.

What is a Label Design Software?

An online label design software is a must to have as it can incorporate personalization in your print label or sticker business. The tool will have an intuitive interface and offer you free and ready templates. 

You can integrate the software with your E-commerce web-to-print business to customize labels. Also, the tool will have features like a text editor and variable printing data so you can finish customizing in little time.

Once you figure out what type of label your need to print, you can follow some practices to make the logo look professional. Here are those tips:

1. Save time and cost by using design layers

Choose a design label tool that is accessible and easy to learn and use. You can benefit from the software’s features to create design layers. You can either include or hide each layer based on user-defined conditions and consisting of different information. When you automate your label printing process by using design layers, it automatically reduces the number of label files to be created. Thus, decreasing the time spent on managing these files and saving on costs.

Instead of creating and managing individual print labels, the design software will help you group them into a single template. At the time of printing, the tool will choose the appropriate label to print based on the product.

2.Optimize security between the printers and label design software

If you optimize the security of the communication channel between the printers and your label software, it will increase the labeling efficiency. To prevent printing errors, you should control the printing process with online approvals. 

In addition, secure the labeling with an SSL certificate and provide only role-based access to the printing files. The software directly communicates with the data sources and accurately calculates the barcodes. After the information is populated, the software sends the label to its corresponding printer.

3.Automate the design labeling process

You can easily design a custom workflow to automate the design labeling process through the software. Each supply chain will have a different labeling design process which can create the risk of errors. 

But you can make a comprehensive labeling process that will comply with the customers’ standards. The software will have configurable features which you can use to create configurable workflows for particular files and approve the production processes from any browser. Once you’ve established your labeling process, you can standardize it across your supply chain.

4.Update your label design software

Updating the label design software, mobile devices, and systems will resolve issues with outdated versions. It is imperative for the security and accuracy of labeling to update no matter what kind of software you are using. 

You must install security patches and add the latest features to improve the software’s capability and streamline the user experience. Updating will also prevent hackers from exploiting vulnerabilities in the outdated system.

Watch how label design software works: https://www.youtube.com/watch?v=BaEc3L8835U 

5.Centralized control of labeling

It is essential to store your labeling data in a centralized location. Otherwise, it will get confusing to manage it. Centralized label management will help you control the labeling data, ensures regulatory compliance, and reduce duplication. 

Centralized management will increase data accuracy, and you can edit pricing or change the format as the global market condition changes.

6.Manage role-based access

A label design software offers layered security settings which you can configure to manage role-based permissions. If you are printing labels for pharmaceutical or medical companies, you would have to know who accessed the print label files and made edits. 

The design software also provides audit trails and records e-signatures so you can comply with safety and security regulations.

7.Contact support for assistance

Even after applying all practices for using the label design tool, you may need customer support. So, don’t hesitate and contact the helpline for more resources or technical support in case of troubleshooting software. 

You can choose to get help through online chat, email, or direct phone calls. The software company will also provide white papers, videos, and more learning resources. The detailed information will guide you through the process of using the software and its features.

Conclusion

We hope you’ve read our essential tips on streamlining the labeling process. If you own a web-to-print business for label printing, you must know that the accuracy and efficiency of label design matter the most in attracting customers. 

Automating the design label process using label design software will help manage the print files. It will also save time and processing costs. So, you must choose relevant software and use the best labeling practices with its help. 

We recommend Design’N’Buy label designer software that is designed explicitly for web-to-print businesses. With its unique features that help you manage the global supply chain to regulatory compliance, the software will fulfill all your label and barcode design needs.

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