6 Easy Steps to Become An Influencer


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This is a short, practical post that helps you become an influencer within a couple of months. The advice can be used for almost any industry and it will not cost you any money. It will cost you time and I acknowledge that in many situations time is more valuable than money, but I am sure this will be worth your efforts and time spent.

#1 – Identify Your Focus Areas. What are the key topics of interest to you and the people and companies in your industry? My own key topics are “open innovation” and “social media”. I spent lots of time tracking this and especially the intersection between this.

#2 – Create a Twitter Account. Twitter is your key tool for becoming an influencer so you need to get familiar with Twitter. You will soon learn that a desktop application such as TweetDeck is great for filtering the Twitter information overload.

#3 – Setup Content Channels. You need to find all relevant information on your focus areas. Three easy ways of doing this is to 1) setup your searches on TweetDeck, 2) setup your searches on Google Alerts and 3) visit Alltop frequently to get an idea of good blogs

#4 – Become a Curator and Start Sharing. Spend a few weeks getting familiar with the many content channels that you have created and then start sharing (on Twitter) what you find of value. You should be able to send 5-50 relevant tweets everyday. It will take time, but soon other people will start following you and thus your influence is increasing.

#5 – Track Your Progress. Check out Klout. This is a service that measures our social media influence. To some, this will be a bit scary and creepy, but this is where we are headed. Nevertheless, it gives you a good tool to measure your progress beyond the mere number of Twitter followers.

#6 – Improve and Expand. Continue to improve your key words and content channels. Once you are familiar with Twitter, you might also want to look into how service media tools such as LinkedIn, Quora, SlideShare, FaceBook – and many others can help you become an influencer. At this time, you are perhaps also ready to start creating your own original content and start blogging about this…

This is very much about becoming a curator of information in your industry. Time is a key concern and if someone can provide a good overview of information worth looking into – and thus saving them the time of sorting out the golden nuggets from all the crap that is out there – they will appreciate this. Why should you not be able to grab that position and increase your influence? Good luck on this : – )

If you like this, then please re-tweet mentioning my Twitter name: @lindegaard

Republished with author's permission from original post.

Stefan Lindegaard
Stefan is an author, speaker, facilitator and consultant focusing on open innovation, social media tools and intrapreneurship.


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