Are you looking for a way to breathe life into your content marketing strategy? Do you struggle to come up with new topics and ways to engage with your audience?
If so, you’re in the right place.
Content recycling, also called content repurposing, is an extremely effective strategy that you can use to amplify content that’s already on your website. As an added benefit, content recycling can help you get more value from new posts.
Believe it or not, 60% of marketers say they recycle their content 2-5 times. As a result, they are able to connect with prospects while keeping existing customers invested in their brand.
If you’re not using content recycling to grow your business, you’re missing out on crucial opportunities to interact with users through email, social media, and your website.
Today, I’m going to share 6 smart ways you can start repurposing your best blog posts and take your content marketing to the next level.
Are you ready? Let’s get started!
Compile Top Posts into Lead Magnets
One of the best ways to recycle existing blog posts is to compile your top articles into attractive lead magnets. Lead magnets are unique pieces of content only available to people who take a specific action, which usually involves subscribing to an email list.
A well-placed lead magnet can help you grow your email list, connect with potential customers, and secure more sales. People will often sign up for emails from a company long before they consider buying a product or service. If you impress new visitors with a value-packed lead magnet, many users will continue engaging with your brand long after their first encounter.
-Examples of lead magnets include:
-Checklists or ultimate guides
-Access to exclusive videos
Odds are, there’s plenty of helpful information packed into your most popular blog posts that would make a great choice for a lead magnet. For example, you could take blog posts focusing on statistics and create a highly engaging infographic.
You have plenty of options to choose from based on your existing content, resources, and industry. Explore your options and find clever ways to turn readers into subscribers by compiling your best content into lead magnets.
Create Clickable Videos for YouTube
YouTube is also the perfect place to recycle popular content from your website. For starters, over 2 billion people visit YouTube monthly. Add the fact that the average person watches 100 minutes of video on YouTube daily, and it’s easy to see why this social platform is the preferred way to repurpose content.
When turning your writing into videos, consider the main points of each article. Ask yourself the following questions:
-How does this article help our audience?
-What are the main takeaways from the post?
-Can I drive points home with visual examples?
These three questions will help you extract the key ideas in your content, which will lead to engaging, entertaining, and helpful videos.
When it comes to how you market your YouTube channel, the possibilities are endless. You’ll want to think about your audience size, organic reach, and the topics that matter most to your readers. One thing’s for sure; video marketing is a helpful strategy that can help you grow your business. A whopping 87% of video marketers say their hard work significantly boosted website traffic.
Build an Online Course
Publishing online courses based on existing content is a great way to build rapport with your audience and open up a new revenue stream. Research shows that the learning management software (LMS) market is worth over $14.43 billion, with that number increasing year over year.
It’s worth mentioning that you shouldn’t simply repeat everything in your articles and sell it as an online course. Instead, your base content should act as a framework for your lessons.
For instance, if your most popular posts are all based on email marketing, you can bet that this would be an excellent topic for prospects and existing customers. Beyond going over the basics you already covered in your article, you should also provide step-by-step guides and downloadable tools that make grasping your lessons more approachable and exciting.
If you’re not sure if a full-fledged online course is right for you, consider creating a few beginner lessons and gathering feedback from participants. You’ll quickly learn what works and where you can improve in the future.
Host Interactive Webinars
If you’re interested in building an audience on social media platforms like LinkedIn, Facebook, and Twitter, webinars can help. Instead of writing a script from scratch, you can reference your best blog posts and pick out the key points you want readers to know.
This type of repurposing can save you a ton of time and energy, especially if you want to make webinars a regular part of your marketing strategy.
You can get more value from your webinars if you include interactive elements in your presentation. Research shows that 91% of shoppers are looking for brands offering more interactive experiences.
For example, at the end of each webinar, we stick around and answer questions for at least half an hour. Believe it or not, this little bit of extra effort can help you turn attendees into dedicated customers.
I suggest using your on-site analytics and social media surveys to discover impactful topics for your audience. Use this data and existing blog posts to create and host eye-catching webinars.
Highlight Key Points in Social Media Threads
Speaking of social media, did you know that over 4.5 billion people use social sites to engage with friends, co-workers, and businesses? It’s true! Many of these people are actively looking for opportunities to engage with brands and learn more about their experience, as well as their products and services.
In most cases, people will discover your brand through your posts. If you’re not frequently sharing insights and interacting with your followers, you will have a tough time growing your presence.
One strategy we like doing with old content is creating threads on Twitter or long-form posts on LinkedIn. These posts are designed to stimulate our target audience by tapping into their specific goals and pain points.
We know that the highlights from our posts will result in traction because the articles we highlight already see a ton of traffic and engagement. By reframing your message and distributing it to a broad audience, you will draw new traffic to your site and improve conversions.
Tweak Existing Blog Posts
Finally, one of the easiest ways to recycle your best blog posts is to update and tweak existing content. There’s a good chance you’ll discover new statistics or general tips worth adding to your already popular posts.
Regularly updating your articles gives readers a reason to revisit things they’ve read before. You’re also ensuring your content remains relevant regardless of industry changes.
I recommend revisiting your popular posts at least once every 6 months to determine if an update is necessary. In most cases, you’ll find a few things worth adding. Before you know it, you’ll have a collection of high-performing pillar content that will help draw new eyes to your website.
New traffic is always a good thing for your business. Research shows that 47% of online shoppers read at least 3 blog posts before purchasing a product. If you have updated, relevant content on your site, sales will follow.
If you’re thinking about repurposing your blog posts, today’s tips are all excellent options. I suggest reviewing your analytics for changes every time you recycle your content so you can learn as much as possible about your target audience and strategically find new ways to connect with your customers.