It’s been more than a decade that YouTube entered our lives. It has become an interesting platform for various business enterprises to showcase their business to the world.
Being an app owner, you must have devised a number of ways to promote your app. However, have you ever thought about app promotion through videos?
Yes, YouTube is indeed one of the best platforms for app promotion. You just need to follow a few simple steps to make your app reach millions of people through YouTube.
How’s YouTube Going To Help In App Promotion?
Video is indeed a powerful medium of communication.
People have always loved YouTube since its very advent and most of them even utilized the medium to the fullest. It has become a medium of earning for a maximum number of business enterprises and other individual entrepreneurs.
Millennials today are lost into browsing 24*7, uploading their own videos, and making money out of it. If you are an entrepreneur and haven’t utilized YouTube in order to promote your startup, then you are losing out on one of the best opportunities.
Although it takes time to get the desired success through this medium, with patience and the right strategies in place, you can promote your app on YouTube.
Confused how to begin?
You just need to clear a few things before you take your plunge in YouTube for your app promotion.
Things To Consider
Move a step back and take a few things into account before you start creating your app promotion videos.
1. Do you have enough time for creating interesting videos?
2. Why should your target audience find you on YouTube?
3. What are your video production skills?
4. Are you sure that your content will entice people to watch it?
5. How can you be ahead of the crowd with similar other app videos on YouTube?
These are the few questions whose answers you need to find out, before making your final decision. Of course, you can never be sure if your content strategy would work or not. However, your chances of succeeding are higher if you have all the smart tactics up your sleeve.
Promote App On Youtube With These 6 Simple Strategies
Often most of the YouTube publishers ignore this phase, but you need to do this to get your app into the mainstream. Do not go for excessive promotion as it will negatively impact your app’s user experience.
Let’s check out some of the best YouTube marketing strategies that can help you achieve your app marketing feat.
1. Draft Your Content
Of course, you need to draft a unique content first, to begin with. And for that, you ought to have the right content strategy. For creating the right type of content, you need to understand the strengths and weaknesses of your users.
Once all the things are in place, you are ready to execute your first video. If you haven’t started with your video yet, then give a try at least. You can always come up with better content ideas to promote your app.
Find what your competitors are up to. Research on their video and jot down their content strategies. Finally, when you’re done with all the research work, draft your first unique content which is enough to attract the customer’s attention.
2. Start With Your Video
Once you are done with the content work, you are ready to start with your video.
Create an amazing intro video or a splash screen that will display your app’s icon. Next, your video should talk about your app. You can even watermark your video with a semi-transparent text in your video’s corner screen.
Keep it simple. Do not use heavy jargons as the users would lose interest and leave your video midway.
3. Make A Promotional Trailer For Your App
Promotional videos are extremely helpful when it comes to promoting your app. YouTube now has the feature of creating a separate trailer for returning visitors and new visitors.
This is one of the best advantages for you to get in new visitors to your channel. Get some professional to get you a promotional video for your app. If a visitor stumbles upon your channel, then chances are more that they subscribe to your channel, if the video is enticing to them.
4. Optimize Your Metadata
There are several essential things that you should know about video optimization. Remember, you are not just optimizing your metadata for YouTube, but for Google search as well.
Check the competition first. Analyze how the competitors are performing. If the competition is too high, then start with less competitive keywords. Make a list of keywords that you want to rank for and add them to your video.
There is an option for adding your keywords on YouTube. Check out the videos of your competitors and the keywords they are using.
5. Provide An Enticing Description
YouTube has a description box which is something that you can utilize. In the YouTube description section, ensure that you put a good amount of keyword in the description box.
This will help you to target your keywords. You can even transcribe a part of your video and then add it to the YouTube description section. Also, ensure that you are also including links to your social media pages, website and other applicable links related to your app.
6. Reach Out To Influencers
You can reach out to those people who are somehow related to your app or niche. You can easily partner with them and request them to promote your app through their channels. Maybe you need to spend a few bucks on this.
This is actually one of the best tactics for promoting your app. Reach out to the popular influencers whose channels are quite popular and has a large number of subscribers.
So now you see there are several ways of promoting your app through YouTube. YouTube promotion not just make people about your brand, but also help in its marketing. By making proper use of all the YouTube functionalities, you can actually take your app to new heights.
Video content is even more powerful than blog content. All that matters is having the right strategies in place.