6 Effective Ways to Get More Email Subscribers

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As an online merchant, you may think your product is your most important asset. Unfortunately, that’s not the case. The greatest asset of any online business is their email list.

Email lists are so valuable that bankers have developed a formula to determine their net worth in dollars.

Having a healthy, growing email list is vital, and the best way to grow that list is organically. That’s why we’ve put together these email growth strategies for you.

6 Ways to Grow Your Email List Fast

1. Use a Trusted Email Automation Provider

Having an email list is great. However, if you are not doing anything with the contacts, it’s valueless. That’s why the first step to getting more email subscribers is to use a trusted email provider that makes automation easy.

A great email marketing provider will allow you to capture your visitor’s email addresses through exit intent pop-ups, embeddable forms, and landing pages.

In a matter of minutes, you can have great varieties of email capture points on each part of your site.

2. Place Exit Intent Pop-ups on All Your Pages

Experts estimate that 70% of people visiting your site will never return. If you can capture a few of their email addresses, they could become lifelong customers.

Exit intent pop-ups automatically detect when your customers are about to leave your store and generate a pre-designed pop-up window with an offer enticing them to give you their email address.

Once this happens, the customer is yours. You now have permission to email them your special offers.
If you want to take this yet another step further, target your pop-ups to personalize the offer based on the specific page, product, or category your visitor is browsing. The more relevant the message and offer is, the more likely you are to capture that email address.

3. Put Your Sign-up Form Everywhere

Your email sign-up form can be coded into your website or accessed through a custom URL. Be sure to put it everywhere.

Here are some ideas of places you can put your sign-up form:

● Code it into your webpages
● Add it to a widget
● Include it in your email signature
● Publicize it on your Facebook header
● Pin it on all your boards
● Place it on all your social media outlets
● Text it to your contacts

Wherever you have a presence, your customers should have an opportunity to join your list. Of course, to get them to sign up, you need an enticing offer. Keep reading for more information on that.

4. Create a Strong Lead Generating Offer

Here’s the sad news: Unless your products belong to a micro-niche, no-one’s going to sign up for your email list. That’s where the lead magnet comes into play.

Get more people to sign up for your list by creating an irresistible offer. Offer them something they want (for FREE), and they’ll happily give you their email address.

Here are some excellent lead generating ideas for e-commerce:

● Free shipping for life
● 50% off their first order
● A product sample

Sometimes, if you create content that’s particularly enticing, that can be enough of an incentive to get someone to sign up. For example, if you create a shopping lookbook with tips for spring fashion, offering an e-book of this nature could be enough to get a sign-up.

5. Create a Special Culture for Subscribers

People thrive on exclusivity. Offer your subscribers a unique VIP experience.

It could be as simple as a private Facebook page with inside information about your company or products with exclusive discounts and promotions. The only way to get access to the group is through an invitation given to subscribers only.

Revel Nails, who specializes in dip manicures, does this really well.

Email Marketing
Credit: www.facebook.com

Their Facebook group is full of user-generated content with customers showing off their latest favourite colours, giving tips on getting better use out of the products, and asking questions about new methods.

Not only does this engage your customers, but it makes them more loyal because that community becomes part of their identity.

6. Simplify Your Content and Magnify Your Offer

Many websites are too distracting with all manner of information vying for the attention of visitors. Try to create a super-clean storefront that draws your customer to one thing: to get on your email list.

Remember, once you have a customer on your list, you can send them offers to buy your products over and over.

Growing your email list is not a difficult task, but it takes time. Doing it organically will help you create a list of subscribers who are already interested in your product and your offer.

From there, it will be relatively easy for you to transform your subscribers into loyal customers.

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