Digital marketing is one of the most popular ways of creating brand awareness and achieving your overall conversion goal. It’s a very effective way of reaching out to your target audience and convincing them to buy your products or services.
But in order to create a successful digital marketing campaign, you have to invest in tools and assets that will benefit your digital marketing strategy. So here are 6 powerful digital marketing assets you need to use today for the best results.
Your digital marketing campaign starts with some solid content creation. Without content, you can’t really have an effective marketing campaign that yields results. But this doesn’t mean that you’ll create any random content.
As marketers, you need to know what type of content your audience will love and respond to. By creating content that they are interested in, you can easily increase the chances of converting your audience into sales, followers, or subscribers. But how will you know what your audience is willing to read?
That’s when BuzzSumo comes in. With this tool, you can discover content ideas with just a few clicks. Just add your keyword in the given field and hit the Search button. It will display hundreds of ideas that you can steal from.
It’s a brilliant tool for content research, content discovery, monitoring and tracking mentions, and discovering trends and updates. It’s like an all-in-one tool to identify and discover what your target audience is willing to read.
You can start by using its trial version for 30 days to see how you like it. If you’re satisfied with it, you can upgrade it to the pro version, which will cost you $99/month.
2. CoSchedule Headline Analyzer
Once you know your topic, it’s time for you to come up with a powerful headline. Your headline is the first thing that a reader will notice. It’s the title of your post that will decide whether or not the visitor will click on it.
In a way, it sets the first impressions on the reader. That’s why it’s extremely important for you to make it strong enough to convince your audience to click on it.
CoSchedule Headline Analyzer is the perfect tool to help you come up with a great headline. It’s a free tool that tells you how powerful your headline is. In doing so, it will analyze it properly to check the balance of sentiments, clarity, readability, word count, and various other factors. You can use this analysis to improve your title (if required) and make it more powerful.
One of the key factors that make your digital marketing campaign successful is your SEO. But to make your SEO work, you first have to understand it properly. Ahrefs is one tool that simplifies SEO for marketers.
With this tool by your side, you don’t have to be an SEO expert to rank higher in search engines. You can use it to track keyword performances, perform backlink analysis, explore trending topics, and do a lot more. By using this tool, you can easily outrank your competitors and secure a top position in the search results of Google.
You can try out this tool for 7 days at an offer price of $1/day. If you like it, you upgrade it to its regular price of $99/month.
Graphic design is a major element of digital marketing. By using high-quality and professional-looking graphics, you can influence the buyer’s decision-making process and boost your sales.
But not everyone can create images that can make an impact. If you, too, are someone who’s not good with images, try using Canva. It lets you design beautiful graphics with just a few clicks. You can either create your designs from scratch or use one of its premade layouts to make things faster. It offers you the easiest ways to create social media posters, infographics, newsletters, and more.
Luckily, Canva is available for free. But there are some elements and layouts for which you might have to pay.
The next important tool that every digital marketer needs is Buffer. With Buffer it becomes easier for you to schedule your posts for different social media platforms like Facebook, Instagram, LinkedIn, Twitter, etc., without any manual intervention.
By creating an effective social media marketing campaign, you can easily gain more followers, boost your sales, increase your email list, and do everything you need to reach your conversion goals faster.
Although Buffer is widely known as a social media automation tool, it offers a lot more features than just scheduling your post for social platforms. It lets you monitor and track your social media posts for engagement, build custom reports, and share them with your team, create, save, and organize hashtags for your Instagram posts and much more.
6. Google Analytics
Digital marketing campaigns work best when you know how effective your campaign is. For that, you should be able to monitor and track your campaign to identify if it’s yielding results. Without that, you won’t know if the campaign needs any changes or modifications.
That’s where Google Analytics comes in. It’s a powerful web analytics tool that allows you to analyze in-depth detail about your website for free of cost. It lets you accurately track the number of visitors on your website, the social media engagement that you receive, the total number of page views, bounce rate, and a lot more. It also lets you know the source of your traffic, the number of active users in real-time, the device on which your website is being viewed upon, etc.
Using all these insights, you can strategize and plan for a powerful marketing campaign that yields effective results.
The success of a business depends a lot on how well its digital marketing campaigns are implemented. But not everyone has a dedicated marketing team that will make things smooth and seamless. Tools like the ones discussed above can help you create a powerful marketing campaign even when you don’t have a strong and professional team to work for you.
It is true that good content is one of the ways that can help us catch the interest of our potential customers and I agree that if there is a tool that can help us came up with ideas (and here I mean inspiration, I think that the word “steal” does not look good here”) it is worth to use it. To all your pieces of advice I would add also a good source of B2B data that can help us contact people that can be interested in our product. Personally I download datasets from Datashop, but there are many more vendors of this kind.