6 Delightful Mobile App Development Strategies for On-demand Food Delivery App


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Amazing appetizers, soulful soups, scrumptious starters, tummy-filling meals, and delightful desserts, all these mouth-watering delicacies are reasons enough to commence drooling. Trust us – we understand this very well! It is undeniable that the food industry has ascended at an alarming rate with so many eateries and too many options. The good food is always in demand.

24 hours – too less time and too much to do, that’s right! Everyone is too busy to make reservations and dine out. Thus, food delivery has become a necessity. More and more competitors are joining the league daily and so if the market for on-demand food delivery apps. The advancement of technology has made the food delivery possible and so seamless through the most convenient and secure mode – Food Delivery App. The idea of creating a restaurant food order website needs an entire admin panel for managing and handling. In such scenarios, an app is a boon where within a few clicks, the food is delivered at the doorstep, anytime and anywhere.

UberEats, GrubHub, Swiggy, Zomato, the competition is fierce. The revenue generated in the Online Food Delivery segment amounts to US$95,413m in 2019 and is expected to show an annual growth rate of 9.6% by 2023, according to Statista report. Looking at the cut-throat competition, food delivery startups will not only have to sustain but must overcome quite a number of challenges in order to top the list in the industry. To achieve that, some competitive mobile app development strategies are required to be implemented while building an On-Demand Food Delivery App, which is listed below;

1. Right Audience
It is not just about the ‘delicious’ meals. Targeting the right audience is the very first step. Your audience zone may vary from busy professionals to college students. Each would have a different choice and so would order the food accordingly.

You can’t offer a burger and a pizza to a professional looking for healthy food options. Likewise, a college student would be very much interested to order the same including coke and fries. Each set of an audience is in demand. Choose yours and stay focused.

2. Hassle-free UI
Interactive and rich browsing experience is a must. Users always look for a clutter-free food delivery app. Selection of smart yet useful features are very crucial. The key features an app must have, are as under –

•Fast and quick access to the menu
•All the nearby restaurants shall be accessible
•Accuracy of the estimated time of delivery
•In-app payments as well as cash on delivery (COD)
•Real-time tracking of the order placed (this can even include: order placed, order cooked, and order picked)
•Customer Feedback – a very important feature that helps identify areas of improvement

3. Add-Ons
Add-ons are always good. If you have the potential to make the user experience friendlier and more instinctive, the better it is. ‘Takeaway’ option allows users to pick up their food on way at a convenient time. Another feature can be of ‘Notifications and Alerts’, by informing users about the latest offers and new additions to your menu, you will be not only tantalizing the taste buds of your valued customers but will also be making them stick to you and keep coming back for more along with four more users.

4. Contracting / Hiring
This is another important aspect. You shall be able to decide whether to hire full-time drivers or on a contract basis. A potential employee is the one interested in the part-time job having his own vehicle. In a way, it helps in cost-cutting as well. This, in turn, will also eliminate the need for office space and other requirements.

5. Partnering with the Restaurants
Collaborating with the restaurants at the right time and in the right manner is very essential. Identifying the bestsellers and then partnering with them is the correct way. It requires much more than tying up. Here, an on-demand eCommerce solution i.e. the food delivery app will make the process easy.

You will have to develop a restaurant dashboard where the partner restaurants will be able to see the orders, make changes in the prices, update menus, etc. The dashboard would serve as a single point of contact between the clients, restaurant and the app.

6. Customer Retention
Last but not least, ‘customer is the king’. Bringing back the same customer is the game won. Reliable and flawless customer service helps retain the customers in an on-demand food delivery app.

Imagine a situation where a customer had a bad experience when ordering food. He should have some point of contact where his grievance is addressed. This is where customer service comes into the picture. Customer service should be accessible and quick. Long term relationships do count and such customers shall be rewarded. This is possible via vouchers, discounts, and gift cards. In the end, it is all about making users feel that they are valued and cared.

Wrapping Up

Delivering food was just a thought a few years ago, however, now it is gradually taking over the global market. With the increase in demand, the new benchmarks have been created for the entrepreneurs as well as the users.

To sum up, the entire strategy would include – recruiting employees, advertising and marketing, contacting restaurants, and lastly – developing on-demand food ordering app solution that stands out in the market which depends upon which on-demand food ordering app Development Company you are approaching.

Who knows, very soon we may see drones flying with our meals. The only thing is that the one who is able to provide a unique experience will survive in the long run. Smart research and timely execution shall derive the desired results in the future. Introducing the digital adrenaline shall help match and meet the fast pace at which the on-demand food delivery app is rising.

Happy food-ordering!

Rakesh Jain
Rakesh Jain is CEO and Co-founder of MobiCommerce, an eCommerce web & mobile app development company to build Magento Mobile App and PrestaShop Mobile App for online eCommerce stores. With an entrepreneurial experience of 14 years, he is a visionary who proactively look out for the next big thing.


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