The team at Online Marketing with RSS Ray kindly invited me to present on BrightTALK yesterday on five ways to increase returns from SEM.
This was a welcome opportunity for me to detail my recommendations for how to optimize search engine marketing from end-to-end rather than focusing only on search bid management and SEO.
If you are new to online or search marketing, you will hopefully find this a useful intro to help you plan your optimization efforts. If you are already experienced in online marketing, especially SEM, then the only useful piece for you in this presentation will be a reminder that SEM optimization requires you to take a complete view.
Otherwise, the weakest link in the chain will break your ROI.
