5 Ways to Close Business Before Year End


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Many individuals are concerned about closing business before year-end. I find that whether a consultant, a soloprenuer or a retail establishment it comes down to five factors.

  1. In order to get business you need to ensure that others are aware of your services, talents and products. In the world of noise there is too much to distract potential clients. You must be visible and just as important you need to build a community so that your current clients become magnets for potential clients. Why spend needless fees on advertising and promotion with no return when your community can provide you an instant source of referrals.
  2. The problem with business is that 80 percent of your business comes from your top 20 percent of your clients. But when you need more business 90 percent never ask for a referral! If there were a way for you to never make another cold call wouldn’t you be interested? Of course, then ask for referrals constantly. And you must ask early in the game when your clients are the most euphoric about working with you and just as important you must ask in multiples. Do not seek one but seek five or six referrals from the same source.
  3. There is an issue of many business owners and that is articulating the value of your products and services. To help develop business requires that you speak from the perspective of value. What do you do that provides results to your potential clients? Speak to clients this way and help them achieve success. This develops relationships and that is why you are in business anyway.
  4. If you want business now then make certain you are speaking with the decision maker. There are too many whether in sales or their own business that think they are speaking to the proper person and they are not, they only way to find out – ask!
  5. For those seeking ways to close business now I would recommend networking like crazy. There are too many that sit in offices or store fronts rather than engaging with those that can know you and your value. If you want sales and new revenue then stop waiting for it – go get what you are in business for, the acquisition of clients!

© 2011 Drew Stevens PhD. All rights reserved.

Republished with author's permission from original post.

Drew Stevens
Drew J. Stevens Ph.D. (Dr. Drew) is the author of Split Second Selling and the soon to be released Ultimate Business Bible and six other business books on sales, customer loyalty, self mastery and business development solutions. Drew helps organizations to dramatically accelerate revenue and outstrip the competition. He conducts over 4 international keynotes, seminars and workshops per year.


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