5 Smart Ways to Build a Content Machine and Increase Revenue by up to 40%


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Did you asked yourself what future customers will find when they research your industry for products and services you also have to offer, will they find you or your competitor?

Millions of businesses competing for paying customers and it have become a difficult task for most of them to stand out of the crowd and to make future customers aware about their offers.

Content and social media have become successful ways to get attention from future buyers.

On the web you are what you publish… What are you?

–David Meerman Scott

Original content builds you trust, customer loyalty and can position your business as trusted experts in your field.

Content marketing has established as a powerful way to engage customers. An increasing number of B2C and B2B marketer are faced with the challenge to produce and publish buyer persona oriented interesting and remarkable content to attract customers to their products and services.

There is no question content is king! And Remarkable and helpful content brings customers and business direct to your front door the smart and cost effective way, this is for sure!

New studies show that companies utilizing the content marketing strategy in a serious manor report an up to 2,000% lift in blog traffic and 40% boost in revenue!

Infographic: A Brief History of Content Marketing

CMI CM History medium 5 Smart Ways to Build a Content Machine and Increase Revenue by up to 40%

Moreover remarkable and helpful content is also a great way to build trust and customer loyalty. It offers the so called value ad for customers.

An open minded communication culture and authenticity mixed with credibility beats any old school – yesteryear nonsense marketing and saves your business a truckload of marketing cash!

The great success of content marketing is the result of giving away valuable information – remarkable content for free to attract the RIGHT people to your business like a magnet in an ongoing and steady growing stream.

Content marketing works 100% for any industry and business!

Content marketing can also work for you to attract new customers to your business like a magnet is you are willing to do it right!

The best way to start content marketing for business is to start a corporate blog.

But how and where to get the ideas to write remarkable blog articles who drive visitors to your business?

Here are five ways you should use to get blog content ideas:

1. Set up Google Alerts with your industry keywords
2. Search Blog Directories for your industries topics
3. Subscribe to other industry related blogs and on articles there
4. Go through your customers email communication, especially service, product and support questions
5. Participate in industry related social media groups and forums

These five points will bring you a ton of content ides to write helpful articles for your recent and future customers.

And yes, this is additional work but it is worth every minute you invest in your content marketing.

By taking this challenge you can expect these advantages for your business:

– Blogging companies get up to 55% more Traffic
– Blogging companies get up to 97% more Inbound Links
– Blogging companies get up to 434% more indexed pages in search engines
– Blogging companies get up to 25x times more business leads

…and more LEADS mean more revenue! It’s up on you.

Republished with author's permission from original post.

Dragan Mestrovic
I am in sales and marketing since 1992 and in internet marketing since 1997. As certified inbound marketing professional, authorized inbound marketing educator and HubSpot certified partner I help small and medium sized businesses get found on the internet by the right prospects and convert more of them into leads and customers.


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