Marketing Technology Stories you might have missed
MT5 Edition: #37
Stories This Week: Google+ broadcast hangouts, historic smart phones adoption, best inbound marketing tactics, last minute Mothers Day ideas.
1. Google+ Hangouts On Air: broadcast your conversation to the world
My Take: Everyone is a publisher now. I’d love to start a regular Marketing Technology show (if I had the time) or join someone else’s show.
2. Are Smart Phones Spreading Faster than Any Technology in Human History?
[MIT] Today’s technology scene seems overheated to some. Apple is the most valuable company on earth. Software apps are reaching tens of millions of users within weeks. Major technology names like Research in Motion and Nokia are being undone by rapid changes to their markets. Underlying these developments: the unprecedented speed at which mobile computers are spreading.
My Take: In terms of adoption, smart phones are right up there with television. Think about what television technology did to culture. That’s what’s happening now with smart phones. You are living it.
3. What Are The Most Valuable Inbound Lead Sources?
[MarketingSherpa] Nearly 95% of marketers report that SEO has become more important as an inbound marketing lead source.
My Take: What’s interesting is the importance of SEO in face of the changing nature of SEO. Google keeps adjusting search in ways meant thwart search engineering. It’s becoming harder and harder to “monkey around” with search results. Still, Marketers can ensure their digital properties are engineered to attract the right viewers.
4. Engaging Your Ultra-Connected Customers
[Forrester] Forrester defines the “Ultra-Connected Customer as someone who:
- Owns and uses at least 3 data connected devices
- Accesses the Internet multiple times per day
- Goes online from multiple physical locations (for example: home, work, in the car, and at the mall)
My Take: This always brings me back to Malcom Gladwell’s book Tipping Point. You need a strategy for activating your Mavens and Connectors.
[Mashable] Some of you still haven’t got mom something yet. The internet can bail you out.
My Take: Some interesting ideas, except for sending money via PayPal on Facebook. “Mom, I love you. Here’s $20.”