The textile and apparel industry in the U.S. is experiencing a paradigm shift in terms of consumer behavior and consumption patterns. According to 2019 State of The U.S. Textile Industry report, U.S. textile and apparel market experienced sluggishness in 2019 due to disruption in the retail sector caused by the shifting of sales from brick-and-mortar outlets to the internet. Moreover, as customers are giving more focus on sustainability, apparel businesses need to revisit their strategies in 2020 to counter trade uncertainties and pursue a long term approach.
Tailoring software is one of the tech-driven tools that are capable of offering a stable solution to tackle short and long term challenges. With custom tailoring software, apparel manufacturers can stay ahead in the retail industry as consumers are changing their buying inclination from physical stores to online stores. With an upsurge in the rate of tech adoption, textile and apparel manufacturers are automating manufacturing processes and implementing sophisticated tools that can not only drive higher output but can also produce customer-centric products.
What is Tailoring Software?
Tailoring software is an advanced tool that gets integrated with the business website, thus allowing users to design custom clothes and outfits. The software not only boosts online revenue but also help apparel manufacturers to satisfy the needs of customers who come to physical stores. Custom tailoring software empowers customers to create their own apparel such as T-shirts, formal shirts, suits, tuxedos, jackets, and hoodies. Thus, instead of asking your customers to come to your store, you can ask them to design their outfit online and place an order. They are empowered to select the pattern, design, and style of their choice.
How Can Tailoring Software help entrepreneurs to increase long term sustainability while boosting revenue in 2020?
Custom tailoring software is the answer to a multitude of problems currently faced by apparel manufacturers and brands. Let’s see how.
1. Catering to sustainable fashion against fast fashion:
Tailoring software empowers your customers to customize their outfits. As evident, fast fashion is forcing brands to dump piles of unsold clothes that went out of style. However, this won’t be the case when you implement custom tailoring software as your customers can create their own apparel with a personalized touch and an emotional feel.
2. Reducing carbon footprints of the business:
This is the era of ethical consumerism where a consumer is not only interested in the final product but also the manufacturing process and the entire supply chain. With custom tailoring software, your brand can contribute towards reducing the carbon footprints by involving the customer at every point of the decision-making process. They can select the fabric for their outfit. Also, no intermediary is committed, thus reducing the ethical vulnerability of the supply chain.
3. Embracing omnichannel presence:
With 5G data speed and smartphones in every pocket, modern customers use different devices and platforms to shop. The custom tailoring software is agnostic with multiple devices, including tablets, phones, and desktop. Thus, your brand can easily manage an omnichannel presence, thus getting a broader reach to the target audience. Additionally, you can also witness a rapid growth in the sales of physical stores when tailoring software is implemented.
4. Increasing productivity by eliminating intermediaries:
Your business model changes as you implement custom tailoring software. Now, customers are the style owners. They design their own product and place a final order with you, which gets manufactured at your facility and gets dispatched back to the customers within no time.
5. Offering customers’ delight in a competitive world:
Finally, the ultimate motive of any business is to get a loyal base of customers. With custom tailoring software, you can attract Gen Z and millennial customers who want to design customized apparel with a personalized touch. Your brand can help them to look stylish with a unique and elegant look.
Conclusively, tailoring software, when integrated with your business website, can increase your profitability manifolds while ensuring that you offer a vital solution to your customers.
Collaborate with experts from iDesigniBuy to understand how you can incorporate tailoring software with your business to grow more and lead the market.
Contact us today.