5 Ways App Development Benefits Small Business


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Evolving business can be a tough and complicated process. Reaching success demands time, money, energy and a lot of attention to the little details. Launching a mobile application may seem to be not that valuable, but for small businesses as well as for bigger ones developing a mobile app can be a pivotal solution. Keeping connected with your on-the-go customers enhances your chances to wrap up a beneficial deal and leverage your bottom-line. In this article we are going to discover 5 ways how app development can benefit small business (if you know more other ways, feel free to add them in the comments).

You Will Be Visible and Available to Your Customer at Any Time
The world is going more mobile every day. Recent studies show that the average American citizen spends almost three hours per day on the mobile device. And this data shows only the statistics in America, while in Europe and on other continents the numbers are also impressive. With an efficient application all these mobile users can easily become your customers once you take serious actions in your mobile app development. Imagine how many clients can your small business attract once you will always keep visible and assist them on every step of the way. And with an eye-catching icon design, your company will be much more noticeable and recognizable.

Improve Your SEO Ranking
Everybody dreams about good SEO ranking and everybody wants to get to the top of the search. The truth is that according to Google reports in 2015 mobile search already surpassed desktop search, thus, mobile traffic is becoming more important and valuable. Moreover, Google is starting to implement mobile-first indexing, which means the mobile versions of websites will be indexed instead of the desktop versions. As you can see, mobile app development will eventually terminate the era of desktop-first search. The experts speculate that in 2017 mobile become practically the key factor in gaining higher rankings and improving conversion rates. That is why if you really care, and we believe you do, about the SEO ranking of your small business, it’s high time you launched a mobile app.

Better Customer Engagement & Awareness
There are different channels through which you can reach out to your audience. The most frequently used and popular are, for instance, mailing via newsletter subscription, a landing page, Google Ads etc. And what is really amazing about mobile applications is its push notifications. By simply using a mobile app, you can send out the messages directly to your customers in order to inform them about discounts, special offers or deals at your company. According to the survey almost 90% of users who launch a mobile application of a particular company get push notifications within 45 seconds of intimation. That means you can provide your customers with all updates right away and, thus, your clients will get to know all the news on time.

Enhance Your Brand
Your mobile app is a great way of presenting your brand to the audience. It is up to you what exactly you want to have in your mobile application and what kind of information you want it to deliver to the public. The key points here are to fill an application with relevant, useful and convenient features and, of course, create exclusive design with informative content that will altogether precisely convey your brand’s concept. This is the process of gaining trust and recognition of your customers and that is why your mobile app should be as transparent as possible. Moreover, mobile app doesn’t only inform your customers about your services or products, it tells the story of your brand and educate your users.

Boost Your Profits
To craft a decent mobile app for your small business you will surely have to spend some time and money. But as a result, such investments will turn into dramatic improvements of your benefits. Using a mobile app, it will be always much simpler for a user to make a purchase. Mobile applications are always designed in such manner that a CTA button will be always visible and located in a very convenient place on the screen. Moreover, the system of mobile payments allows your customers to handle any financial transactions via phone or tablet. The statistics confirms that 70% of all mobile users convert within an hour, which means, 70% of your mobile users will order from you during one hour of their visiting your mobile application. App development cost isn’t low, but it’s worth of it. You can get noticeable profits in return.

Mobile applications combine a huge bunch of convenient features alongside with a relatively low price and easy maintenance. However, you can precisely estimate the amount of benefits your small business can get by launching a mobile app. So you can easily improve your brand visibility and recognition with a high-quality mobile app.

Ellina Bereza
Ellina Bereza is a Chief Marketing Officer at Erminesoft, a mobile app development company. Ellina is fond of content marketing, she likes good articles, great books, and awesome stories. Her articles can be found on Erminesoft blog.


  1. Small business has always kept their profit margin lower and that is why application comes into existence. The mobile app helps the business gain the consistent momentum. The 5 ways are the primary highways; there are plenty other side roads because of which small businesses are benefited. It should be kept in mind that Mworld is evolving and growing. The earlier you take advantage of it, the better it is for you, financially.


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