5 Ways A/B Testing Improves Mobile App Download and Revenue


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A/B Testing or Split Testing involves experimenting and comparing two types of advertising elements like ad texts, headlines, call-to-action, landing pages or any other element of a marketing campaign. It is a very effective tool that can help you boost your mobile app’s downloads and revenue generation. Being able to analyze your advertising campaigns is very important as a custom software development company and A/B testing can help you fine-tune your strategy to target your customers.

The very first AB tests were conducted in the year 2000 by Google to determine the optimum number of results that would be required. Google failed to get successful results due to glitches and slow loading times. With advancements in AB research, Google managed to conduct over 7,000 A/B tests to date.

Improves Conversion Metrics
One of the biggest problems e-commerce platforms face is the lack of conversion. A/B Testing mobile apps can help developers test various design elements and features of an app to identify what changes can benefit the usability and user experience. Instead of relying on personal opinion or experiences, A/B Testing makes use of factual data to determine how you can make your app an indispensable tool for your target market.
You need to continually test your mobile app to identify where your app is lacking and make necessary changes to bring in improvements. Even the most well-optimized app can be A/B tested to find out any small underlying flaws which may become problematic in the future.

Image Source: Optimizely
Low Data Rate Testing
While having more data can be beneficial for businesses to analyze the performance of mobile apps, it is not true for A/B Testing. The testing method can help you get an accurate analysis of your app even if you experience very few downloads per day, week or month. The testing method can help businesses determine the conversion rate of their apps and analyze the effectiveness of marketing campaigns.
One of the biggest benefits of A/B testing is its ease of usage. You do not need to be an expert in statistics to understand how your app is performing. The system can help you analyze and receive factual results in no time. This, in turn, will help you better your marketing content, leading to better revenue generation and more engagement.

Low Data Rate Testing
Image Source: Conversion Sciences
Encourages Innovation
A/B Testing can help app developers come up with more innovative ideas. The best apps on any platform did not innovate their offerings overnight, and it takes multiple small increments to optimize an app. A/B Testing is perfect for such an approach as developers can analyze between multiple small changes to see how they impact the market performance of the apps. The testing method opens up more room for risk-taking and experimentation that can greatly boost the financial performance of your app.

Reduces Bounce Rates
Many target customers often use apps as price comparison tools or for digital window shopping. Users spend time on apps just to check prices and move on in many cases. If you have been experiencing a lack of conversions A/B Testing can help you optimize your app better to make your app more appealing. Simple changes like tweaking fonts or the formatting of your app can generate enough interest in users to make them buy your products or services.

Reduces Bounce Rates
Image Source: Optimizely
Better Time Management
A/B Testing can be used to test for multiple variables in your app at the same time. It avoids the need to analyze one marketing element of your app at a time and can be used for multiple comparison tests to fetch statistical results. The system offers enough flexibility to developers and can be run for an indefinite amount of time. The results can also be shared across your marketing, IT, and design teams to encourage more ideas and collect suggestions for changes to your app.

Better User Engagement
A/B Testing can be used to engage your customers better. As you keep comparing potential improvements and testing changes for your app, the more appealing your app becomes to your target market. A/B testing forces developers to break down and analyze apps. A/B Testing can also be used to analyze and compare multiple versions of apps and find out how each update changed the amount of engagement you receive.
A/B Testing is possible for analyzing both offline and online parameters of your app; it is a solid tool for app developers. Experimenting and comparing elements of your app can help you understand your app better and identify how you can generate value for your potential customers.

Yogesh Choudhary
Yogesh Choudhary is the founder & CEO of Finoit Technology, a leading mobile app development company which makes app ideas into reality by providing unique design and app development services across IOS and Android platforms.


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