1.Interact with Customers
There are two types of customers — one, who already has in mind what he is exactly looking for, while the other comes into a store with an open mind and is ready to try what is new and currently running in trend. It’s always preferred that the merchandiser has knowledge about the products in the store and leads consumers toward his/her various products. Being able to communicate with your customers directly and educating them more about products help in attracting quite a number of consumers.
Marketing is one of the biggest aspects that helps in influencing a consumer’s decision while purchasing a product. You must be aware that people are always keen on to know what a product has to offer — be it marketing for a brand’s new product or be it seasonal promotions or upsells. The customers must be educated enough on the features and certain benefits of the product in order for them to appreciate its value. Hence, the importance of visual merchandising in retail.
2. Analyze the Course of Retail Merchandising
How is it possible for you to persuade your customers if you are unaware of your competition? There are apps where one can view the trends running the course in markets — which can be downloaded on your user-friendly phones — thereby, making them accessible within the reach of a click. It’s always a good idea to educate yourself with the ongoing trends in the market — about what the industry leaders are up to in retail merchandising.
Analyzing and keeping yourself up-to-date about the current trends of retail merchandising is another way which parades the importance of visual merchandising in retail. It helps in framing a firm retail merchandising base.
3. Sustain Retailer Bonds
This is a known fact that need not be repeated. It is essential to maintain a strong and healthy relationship with your retailer. It is important to pay your retail visits when a buyer or manager is present — as they are widely known as the “eyes and ears” when you are not there in the store. In business, it has always been a give-and-take policy.
If you show your interest in their store and appreciate its growth, they too will return the favor to you and your brand. If there is a sturdy bond between you and the merchandiser, it is ensured that your products will be endorsed and recommended to the customers.
4. Go into Details while Describing your Commodity
Every minute detail counts while selling a product. From how it is placed on the shelf of a store to how it is appears on online platforms — everything matters. Customers are always inclined more towards a product which is shown with clarity. It is your duty, as a business person, to take care of every aspect — from the packaging of the product to creating an extra element during the customer’s time of purchase.
Consumers appreciate when a product that he/she is interested in is clarified with a lot of narration, including its features and benefits. As the market is growing and spreading all across the globe, it is highly unlikely for you to step into every store to view its progress.
5. Place Products Properly for Better Image
This is very crucial, when it comes to your product being well-placed in the store as well while viewing it on your phones. According to a study made by the University of Chicago, it was examined that moving bottled juices vertically from their worst to the best locations on the shelf prompted a 79 percent increase in sales.
Therefore, it is highly important that your product is seen by the customers. Placing of a product at a certain spot makes a huge difference while marketing it. If you feel that the position of your product is one of the reasons for low sales, then you can ask for a better spot along with good products and good numbers — to back your offer up by a great deal.
In today’s technological world, people are always seen to be actively online throughout the day and night — where it is pretty much understood that the notion of visual merchandising in retail does help a lot.
