5 Reasons Why Customer Satisfaction Matters To Your Business


Share on LinkedIn

In today’s world, it can seem as though customer satisfaction is only given lip service. Other metrics can seem more important on the surface, but customer service is still incredibly important to any business.

From surveys to a simple smile, there are many ways to improve the customer service in your business to increase customer satisfaction. Although customer satisfaction might seem like a pointless investment, in reality, customer satisfaction is an essential metric for any business to truly thrive.

Read on for some reasons why customer satisfaction should never be neglected.

2. Loyalty Is Valuable

Businesses no longer have to just compete with the stores across the street- they also have to compete will all the online stores around the world that can provide the same items, maybe at more competitive prices.

However, study after study shows that people will place brand loyalty over price. For your business, this means that using customer service to build trust and loyalty will pay off by retaining customers. The old axiom that finding new customers is seven times more expensive than keeping old ones holds true. Although customer satisfaction does not directly translate into loyalty, over time loyalty develops and helps your business.

2. Solves Problems

Customers love to be treated like real people, and that includes managing grievances well. A company with good customer service will be able to handle complaints and suggestions for improvement in a way that makes the customer feel listened to and valued.

Every business will come across problems and disgruntled customers can cause a lot of damage through negative reviews or even, in extreme circumstances, lawsuits. Customers hold a lot of power over the reputation of a brand. Through good customer service, you can prevent any customer from being dissatisfied in any way that would prompt them to get back at you. Customer satisfaction is good protection from inevitable mistakes snowballing into something much larger and more dangerous.

3. It Helps Brand Recognition

In the age of the Internet, word of mouth spreads fast. People will respect a business with better customer service, and this could lead to thousands of more customers through just one or two satisfied customers posting a positive review online.

Consumers will opt for familiarity and loyalty over a lower price. By being committed to the customers you already have, you are opening opportunities for free marketing from satisfied customers. People will mention your brand name in conversation in a positive light, and a good reputation means a lot.

4. Beat Your Competitors

Price doesn’t always matter to consumers, so one of the best ways to distinguish your business from your competition is to have better customer service. Even if your business has higher prices, quality customer service can draw more people in and set you apart.

There are many businesses that provide nearly identical services at very similar prices, yet several will inevitably rise to the top. Just look at the top businesses in any field, and you will soon see that the best of the best put quality customer service first. From national grocery store chains to small family owned businesses- consumers will return if they are satisfied, not just for low prices.

5. Keep Improving

In the dynamic, fast-moving business world today keeping up with all the innovation can be tough. Customers’ needs are changing, and with it, a business needs to change, or risk being rendered obsolete.

Keeping your eye on customer satisfaction will help identify issues and areas for improvement early on. Small things, like updating interfaces or changing the layout of a store, can have a huge impact on customer satisfaction and are relatively easy to accomplish. Businesses are only kept alive by their customers, so being committed to the satisfaction of those customers will help your company become flexible and dynamic enough to last for a long time.

Businesses face a lot of change today. However, there is always something to be said about making it a priority to treat customers well and refusing to cut corners in customer service. Customer satisfaction is both the best protection from mistakes and the best marketing for your business.

Himanshu Agarwal
Himanshu Agarwal is the Founder & CEO of a Digital Marketing firm SmartWeb. He is an online market analyst, startup strategist and a writer. He has written on several topics including content marketing and technology. When not writing or on laptop, he loves spending his time reading inspiration books and watching movies.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here