5 Reasons Why Business Giants Are Focussing On Mobile-first Strategy


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As soon as the sun shines and we struggle to wake up, the first thing that we all need is our smartphone- even before we brush our teeth. Although it sounds cliched, mobile phones have now become a vital part of our lives. Businesses are making the best use of this opportunity as they are adopting the mobile-first strategy.

As per recent reports, nearly 60% of people make use of their mobile devices for any search query. We are so inclined to our smartphones now that we accomplish all our activities through it. In very rare circumstances, we use our desktop for any online activity.

Adopting the mobile-first strategy is now almost mandatory in every business. In any case, if your business is only present in the desktop framework, then it is high time for you to plunge towards the mobile as early as possible.

A Quick Explanation Of What Mobile-first Strategy Is All About.

The term itself suggests the importance of mobile. It is a strategy of designing and launching your business website primarily for mobile users. With a growing number of the population becoming more dependent on smartphones; businesses are considering responsive designs.

If you haven’t yet implemented the mobile-first design into your business, then let me explain the top 5 reasons why your business needs this kind of approach:

1. All-Time Availability

People are boggling into their smartphones 24/7. So, if you want to reach out to your clients and customers, you can get in touch with them anytime via phone. This will help you generate traffic to your mobile app
Right from small to large businesses, entrepreneurs have now understood the true potential of the mobile-first approach, as it has proven to be one of the most effective ways of business expansion.

2. There Are More Mobile Users Than Desktop Users

The stats are already mentioned at the beginning of this blog. So, by now it is clear to us how engaged people are with their smartphones. In fact, mobile is the future of everything.

Being a hand-held convenient device, people prefer smartphones for every internet related activity. That is one of the prime reasons why you should shift your business to mobile immediately.

Not only your business will become easily accessible but also people may find it interesting and purchase your products and services.

You are definitely going to make more money if your business gets the mobile website design.

3. The Ease Of Sharing

A lot of us are highly confused between mobile apps and mobile friendly website. Well, there are major differences between the two, although they appear somewhat similar.

You can directly download an app on your smartphone, whereas a mobile website is the desktop version of your app where you can easily access all the features of your app.

Whatever it is, your customers can now share any of your products and services with their peers via social media and messaging platforms in their smartphones. The customers get the ease of sharing and accessing your app, thus leading to a sale.

Related Read- Mobile App Development or Mobile Website Development: What’s best for your business?

4. Offers Better Customer Experience

Currently, consumers are getting everything at the tip of their fingers and their expectations are getting higher every day. They want the accessing ease on their smartphones. And this is what you need to provide them with.

While you design your mobile site, ensure that the navigation options are kept minimized as it is meant for smaller screens. Also, the site load speed must be high as compared to the desktop version.

5. More Revenue

As the user experience becomes better, people start showing interest in your business. And once they are hooked onto it, your job is done.

If your business starts adopting the mobile-first strategy, you also get hold of various revenue channels. Better you start filling your pockets now with designing an amazing app for your business.

Here’s What You Didn’t Know About The Mobile-first Strategy

Did you know that a few years back, optimizing for mobile was optional? Then what made this process a non-negotiable one for the businesses?

Yes, it is the advantages of this approach, that has made the bigger brands go for it.

So, what does a mobile-first design actually brings to the table?

Having a webpage that is built up with the mobile-first design can considerably increase one’s online reach and visibility. This happens as the consumers directly switch out their desktops to mobile devices.

There are several advantages of the mobile-first approach which you will realize once you have implemented this in your business model.

Related reads: Progressive Web Apps – 5 Proven Reasons Your Business Needs It Now!

Things That You Should Not Miss Out!

While adopting this strategy, you should not only focus on the market research part but should also see other aspects that will help you to make better judgments for your business.

For instance, you must not forget to focus on your enterprise’s backend and middleware. You must ensure if your backend is well-equipped for supporting the rise in traffic over the time period.

Strong middleware and scalable backend support which manages the connectivity needs is the backbone of a strong enterprise.

Also, focusing on the architecture of your product is another important thing which you shouldn’t neglect or miss out. Remember, your robust business model architecture will provide you more flexibility, scalability, and security.

If you are properly able to channelize your business’s architecture; it will not only save your money, resources and time but will additionally add flexibility into your application.

One key tip that I would like to provide- Simplicity is the key factor here for capturing the attention of the large mobile consumer market.

So, keep everything simple and clear-cut while you go for the mobile-first design.

Thinking how to begin with mobile-first strategy? Let us know if we can help you.

Swarnendu De
Swarnendu De is the Co-founder of Innofied, an Award Winning Apps & Game Development company. He manages the Technical & Business Development Operations at Innofied. With over 10 years of industry experience, Swarnendu has also authored Backbone.js Patterns and Best Practices, published by Packt Publishing, UK. He regularly writes at his company blogs, LinkedIn and other popular platforms.


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