5 Quintessential Elements of a Product Designer Tool


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If you belong to the ecommerce terrain, the chances of you not knowing about product customization software are quite rare. These days, such tools are more commonly known as Web to Print designer tools. So, what does a web to print tool entail? Is it just a tool that facilitates the users to design, customize and buy personalized products from the internet? Or is it more than that?

Well, if you think that a product designer tool is nothing more than a product, you will find yourself investing thousands of dollars into it. Initially, it would look all nice and fancy with overloaded features. But later, it might disappoint you when it comes to offering what it promised. Some recent studies have shown that the hitches in the implementation of online product designer start with its adoption. And hence, nearly 90% of companies need to change their perspective about product designer tool and see it more as a solution.

If you are looking forward to integrating a product designer tool with your website, you need to ensure that it has certain features. Take a look at some of them given below:


Remember the looks you exchange with your friend when someone enters the room? Or the silent smirk you and your partner exchange when both of you find something amusing? Such instances are quite telepathic. If we apply the same phenomenon in the digital arena, it would be known as digital-telepathy. The product designer tool that you integrate with your website should offer the same to your customers.

It should be able to communicate what it wants and enable the customers to design the products with ease. One of the major benefits of any company that integrates this tool is to simplify their marketing activities. When you invest into one of these, have a demo of customization, ordering, payment gateway etc. If the need is, also check the product from the perspective of end users and ask questions. Ensure that no matter how good looking the interface is, it offers ease of use.

Freedom from Extra Features

I don’t know if you have been through the website of a company that displays a long list of online product designer features. Sometimes, it feels like you are reading a novel. Moreover, plentiful features and functionalities are overwhelming and hard to understand. Thus, all you need to check is that the tool has at least ten robust and well-developed features.

Working around a web to print software might be pretty similar to operating an Android mobile device. Most of the users make use only of the features and functionalities they are comfortable with. If you invest in a complex software, things might get difficult and a lot of your time and efforts will go into providing support to your customers. So, just like we said above, keep your focus on a few features that take care of your end goals.

Adaptability Percentage

This is one of the most important aspects you need to consider. And for that, you might have to keep some figures in mind. Almost 60% of product customization software users report utility level lesser than 5%. Which means 3 to 5% is the percentage of adoption. To get over this, you must ensure that the percentage of usage is much higher as compared to the figures we gave above.

The company you have decided to buy a product designer tool from must ensure that the tool is up to the mark and offers all the functionalities that an end customer might ask for. You can also ask for suggestions, portfolios, content, and collateral from the designer tool providers so that you conduct your marketing activities well.

Scalability & Flexibility

Majorly, there are two types of the web to print platforms. One, which technology companies build and two, which printing companies build. However, every software has their own advantages and perils. Certain product designer tools available in the market have very high rates. These might be affordable for certain companies. But the drawback is, their adoption rates are low due to the complex and intricate features, lack of support, and comprehensiveness.

Find a company that can provide you with the best of both worlds. They should not only be able to take care of the fulfillment on their own but also work with other network partners. Before you jump into investing one of these tools, you must ensure that you get a similar type of scalability and flexibility.

Customer Service Support

Service and support are of vital importance. Not just for e-stores that integrate the tool but also for the end users. Even if the software is easy to use, there are chances that it might generate several numbers of tickets during the initial stages. To get over these issues, you need to ensure that the software providers offer you with ample amount of support as and when needed.

If the need is, you can also undergo the training needed for operating the software before your users start exploiting it. Even after all the training you have had, the customer service staff should be prompt, helpful, and supportive when it comes to solving the issues you face. It’s always better to find a software provider that takes care of most of the tasks including setting up the templates, troubleshooting of UX/UI issues, handling refunds, looking into end-user customer service etc.

If you are new to the world of technology, you might not understand the way in which these software work. So, make sure you ask ample amount of questions, go through the software and its nuances in detail and thereafter go about integrating one of these to your platform.

Some companies also provide ready-made web to print stores to small businesses. They set up everything from the scratch. All you need to do is start selling. Think about it…

Pratik Shah
Mr. Pratik Shah is Creative Head of Brush Your Ideas, a Web-to-Print technology solution offering custom product design software and Web-to-Print Storefront Solutions. He has been giving his valuable tips and suggestion about Magento product designer tool and other useful Magento extensions.


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