Most marketers know the importance of link building.
It’s one of the most powerful ways of building domain authority and attracting organic traffic to your website.
So marketers and content creators work hard on their link-building strategy to get back some quality links for their website. Most of them try doing it through guest posting or through outreach via email, or directly through social media.
While guest posting is an effective way of earning backlinks, your pitches and outreaches may sometimes not get the response that you expect.
So in order to make your backlink building strategy more effective, we have 5 of the most powerful and unique ways that can help you get some robust backlinks super easily.
1. Reclaim Unlinked Mentions
One of the most effective ways of gaining backlinks is to reclaim unlinked mentions. Many content creators forget to include a link back to your website when they mention you or your business. By reminding them to add proper link attributes, you can easily gain a backlink from these sites.
But for that, you have to keep an eye on the mentions you get. An easy way of doing that is to use free tools like Google Alerts. Just create an alert for your website keywords, your website name, and your authors.
Google will notify you about any mentions you get as soon as it is detected. Then just check whether these mentions have proper link attributes. If not, don’t hesitate to reach out to them to claim your link.
2. Write Testimonials
Another very effective way of earning strong backlinks to your website is by writing testimonials. This can be for an employee or even for a company whose product or service you have used.
The best thing about writing a testimonial is that it has very little possibility of being declined. Companies are always looking for testimonials from their users.
It helps them build credibility and gain trust amongst their users. So they don’t mind publishing your testimonial on their website. But make sure to write testimonials for websites that have a domain authority of 60 or more.
To make things easier, create a list of the products or services you have been using. It doesn’t necessarily have to be paid products. You can even write testimonials for sample products that you have used for free.
Once your list is ready, check the domain authority of the websites that you have shortlisted. Finally, pick the ones with a domain authority of more than 60 and start sending in your testimonials. Don’t forget to include a link to your website in the author bio.
3. Get Interviewed
Getting interviewed can have two amazing benefits for your business. First, it can help you get a backlink to your website. Second, it can help you promote your business to a fresh new bunch of audiences.
But the problem with this tip is that it isn’t easy to get interviewed when you’re just starting out. Once you gain authority in your niche, you can easily get tons of interview invitations. But until then, you have to find your way to get featured.
One way of doing that is to find publications and blogs that feature interviews. Then reach out to them and express your interest in participating in one of their rounds. Tell them why they should interview you and how their audience can benefit from it. If you’re convincing enough, you’ll surely get some nice opportunities to get started.
It’s a great way of building some powerful links for your website and increasing your domain authority. Plus, it helps you establish yourself as an expert in your field too.
4. Build Free Tools
People love free tools. So if you have some developer skills, use them to create some free tools. It can be a calculator, headline generator, SEO tool, grammar and plagiarism checker tool, or anything that you are comfortable building.
Just do some keyword research to check for tools that receive the most backlinks in your industry. Now try to make something similar to it.
If you’re not a developer, you can also try creating free infographics, images, cheatsheets, eBooks, etc., that your audience will find useful. Make sure to ask for link attributes from anyone who uses it.
People don’t mind giving credits for productive tools and lead magnets that they can use for free. So building free tools or resources can be a brilliant way of creating some robust backlinks for your website.
5. Get Featured in Link Roundups
Have you ever come across websites that publish a roundup of content that they have collected from other websites? These roundups are called link roundups.
Link roundups work because it offers easy access to their audience with high-quality content from different sources. So instead of switching websites for different content, these audiences can simply browse through a single site and read through a number of posts from different sources.
By getting featured in one of these roundups, you can easily earn a backlink for your site too. All you have to do is find a high-quality website that publishes such content regularly.
Then reach out to them and express your interest in being included in their link roundup. To make their job easier, include a resourceful post that you’ve already published and add the link to the post in which you want it to be added.
Many marketers don’t consider creating backlinks through this technique, but it’s a wonderful way to gain some authority for your domain. The only thing that needs attention is the quality of the link roundup website. Make sure it has a good domain authority(at least 60) because otherwise, it won’t make much of a difference to your site.
So these are some unique yet very effective ways of link building. Creating strong backlinks is super important for your online success.
But it can take weeks, sometimes months, to gain a single backlink. Don’t be disheartened if your link building strategy isn’t a quick one. Be patient and keep trying. It may appear difficult in the beginning, but once you gain some authority in your niche, things will automatically start gaining momentum.
