5 Powerful Marketing Practices to Grow Your Email List

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We all know how effective email marketing is. It’s one of the best ways to reach out to your target audience and convey your message in the most successful manner.

The reason why email marketing is so effective is simple. Unlike other marketing strategies where you have to depend on a third-party platform to promote your business, here, you can land right into your user’s inbox.

Email marketing has two huge benefits for your business.

Firstly, you don’t have to depend on other platforms to reach out to your audience. Your email list belongs to you. And you can use it on your own terms for marketing your business.

Secondly, since it gives you an entry to your user’s inbox, you can use the opportunity to grab their attention and convert them into long-term customers. All you need is to write a convincing message, add a good call-to-action, and you’re done.

But for all of that to happen, you first need to have a solid email list. Marketers suggest different methods to grow their email lists.

But you can’t just try each of them one by one to find out which works best for you. That’s why to make things easier, I have listed down the top email marketing practices that can help you build a massive email list for your business.

Let’s find out what they are.

1. Use a Coming Soon Page

Did you know that you can start building your email list even before you’ve launched your website? Building a professional website takes time. So while you work on its launch, why not get started on collecting email addresses from your visitors.

You can do that by adding a coming soon page to your domain name. Use this page to give your users a hint of what’s coming up. Then add a message that you’ll notify them when the site is ready. Add a call-to-action button for them to add their contact information where you can send in the notification.

Doing this has three amazing benefits. First, it will get Google to start indexing your website, even if your WordPress site isn’t live yet.

Second, it will help you create a buzz about your website launch. And third and most important one is that you can get started on building your email list.

2. Run Giveaways

The next amazing way to grow your email list is to run giveaways. Who doesn’t like gifts? And everybody knows that participating in giveaways is an easy way to earn a great gift. So when people see you running a giveaway, they’ll quickly want to participate in it.

To attract more contestants, give a prize that people would love to have. It doesn’t have to be anything fancy or expensive. Just make sure that it’s resourceful.

It can be a digital download, a product that you’ve newly launched, a gift voucher, a discount coupon, or anything similar.

Once you decide on the prize, promote your giveaway on different social media platforms. Let people know that they can enter the contest by submitting their email address.

To increase your visibility and reach, use relevant hashtags. No one would mind exchanging their email address for a gift. That’s why this trick is one of the best to grow your email list.

3. Use Lead Magnets

People don’t usually like to share their email addresses because of how personal this information is. And they won’t give it to you(even if they love your brand) unless you give them a good reason for it.

That’s where lead magnets come in.

Lead magnets are incentives that marketers offer to their potential customers in exchange for their contact information, which is mostly their email address. These are generally downloadable content like whitepapers, PDF files, ebooks, cheat sheets, case studies, etc.

But in order for this tactic to work, you have to create lead magnets that are difficult to resist. So how do you do that?

The answer to this question is – by creating high-value content that can offer a quick solution to people’s problems. If you can do that, growing your email list won’t be too difficult.

4. Create Gated Content

Have you ever used gated content on your website? If not, it’s time you use it now. It’s an incredibly effective way of growing your email list super quickly.

The idea is to create high-quality content and make only a part of it visible to your users. If your users want to access the entire piece, they’ll have to fill out a short form. One of the fields in this form is to submit their email address.

Just make sure that the section that is visible to your users ( which is generally the introduction) is super engaging. You should be able to hook your readers with it so that they want to continue reading further. Such type of content works great for marketers who are trying to build a solid email list for their business.

5. Use Optin Popups

Optin popups may appear annoying. But it still does a great job and can help you reach your conversion goals super quickly. Many marketers are effectively using them for great results. The trick is in using these popups in a way that doesn’t annoy your users.

Most optin popup plugins offer settings to make them less annoying. For instance, you can show them just once to your visitors instead of repeatedly shoving them into your visitor’s face over and over again. All you have to do is choose the right plugin and take advantage of the setting options it offers.

Growing an email list can be tough. But if you have a good strategy, it isn’t that difficult either. The above tips are some of the most effective and successful ways of building an email list for your business. However, always remember to scrub your list regularly. This will ensure that no matter how long or short your email list is, it has the contact details of potential buyers who are genuinely interested in your business.

Syed Balkhi
Syed Balkhi is the founder of WPBeginner, the largest free WordPress resource site. With over 10 years of experience, he’s the leading WordPress expert in the industry. You can learn more about Syed and his portfolio of companies by following him on his social media networks.

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