In today’s customer-centric marketplace, customers have come to expect personalized marketing from their favorite brands. Consumers yearn for a hyper-personalized buying experience, and thus an actual relationship with a brand. A plethora of B2C e-commerce marketers have taken steps to provide their consumers with personalized experiences through exceptional customer service (Nordstrom), wonderful email marketing campaigns … Continue reading 5 Personalized Marketing Strategies to Put Your Brand Above the Rest