5 Next-Gen Tools to Maximize B2B Sales


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B2B Sales is a complicated process that, depending on your product or service, can range from from a few days to years. Anything that can speed up the decision-making will make it a lot easier for marketers & salespeople to close more deals and grow their business faster. Here are 5 amazing tools that you can use to build long-lasting relationships with your prospects, and boost B2B sales for your business.

1. Growbots
Growbots is the next-generation outbound sales automation tool that is powered by artificial intelligence (AI) and machine learning. It basically mines databases to discover relevant leads. As you use Growbots to engage with leads, it automatically learns what they respond to the best. This enables you to rapidly optimize lead management workflows and improve your sales cycle.

Since Growbots also integrates with popular Customer Relationship Systems (CRM) like SalesForce, all you need to do sign up to create a customer profile and schedule your drip email campaign. The advantage of using Growbots is that it provides an AI-driven framework for common tasks such as demand generation, lead outreach and setting up meetings. It actually automates your sales cycle quite a bit, instead of just optimizing workflows and expecting people to actually execute the tasks.

2. Hunter.io
Hunter.io is an amazing tool that enables you to find professional email addresses for any company and connect with people that matter to your business, in seconds. All you need to do is enter the domain name of your target company and Hunter.io will automatically list all the publicly available email addresses related to that company. It will also provide additional details such as name, title, phone number and even social media profiles along with each email address. This makes it super easy for sales people to find and reach out to target customers. It also provides an email finder tool that allows you to find an email address using just the first name, last name and company website (or even company name).

3. Leadfeeder
Are your lead generation forms failing to convert? Are you wondering how to contact your website visitors who leave without filling any forms on your site? Well, Leadfeeder is a lead generation tool that allows you to find out who your website visitors are, even if they don’t fill out any forms on your website. How does it work? Leadfeeder connects to your Google Analytics account, and uses visitors’ IP addresses to identify their companies. It further provides additional information about your visitors using LinkedIn data. This allows you to find out how you’re connected to your website visitors and reach out to them.

4. Unomy
Unomy is a really useful B2B prospecting tool that enables you to find highly targeted B2B contacts and build your lead outreach lists. It allows you to search and filter prospects using a wide range of criteria such as industry, revenue, location and funding. You can even drill-down into individual contacts to get more information about them, such as their individual roles and contacts in that organization, as well as their social media profiles. You can even integrate Unomy with your CRM system to get real-time information about any business contact listed in your CRM database. This enables you to get more information about your leads, allowing you to build strong relationships, improve sales conversions and close more deals.

5. Attach.io
Do you know what happens to your sales & marketing material (such as pitch decks, white papers and sales collateral) after you mail them to your prospects? Attach.io allows you to see what happens to your documents after you mail them. It enables marketing & sales people to track how prospects use their documents, and understand which documents help them close more deals.

Attach.io provides some great insights such as who opened your document, which page they are reading, as well as who they forwarded it to. This helps you understand which prospects are engaging with your sales material, and which ones need a little nudge.

Hopefully, the above B2B tools can help you better manage your leads, be more productive and close more deals.

Sreeram Sreenivasan
Sreeram Sreenivasan is an Entrepreneur and Digital Marketer with 5+ years of experience. He has helped many Fortune 500 companies in a wide range of areas such as Business Consulting, Sales & Marketing strategy. He's passionate about Entrepreneurship and Online Marketing. He writes at Fedingo Marketing Blog to help Small businesses and Marketers succeed every day.


  1. Excellent article, this is example of the next level technology. Now finding prospect and lead for business become very much easy. I have used few similar lead generation tool like AeroLeads, RainClutch, and Rapportive these helped me a lot in my business development campaign.


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