The digital world has advanced a lot. Unlike a decade ago, today one of the first steps in establishing your business is to create a fully functional and modern website.
Your website not only helps you mark your brand’s online presence but also helps you build credibility for your business and strengthens your brand identity.
An informative and updated website can be a major source through which your audience learns about your business, the products, and services you’re offering, how they can purchase them, your contact details, etc.
But simply creating a website isn’t enough. You should also know how to design it properly for the best results. There are many websites that aren’t properly designed. As a result, they tend to have high bounce rates, make fewer sales or even drive away visitors. If you don’t want this to happen to your website, you need to avoid some of the designing mistakes that many designers often tend to ignore.
So here are 5 important web designing mistakes to avoid in 2021 to retain your customers for longer, boost your sales, and increase your conversions.
1. Prioritizing Looks over Functionality
We all want our websites to look good. But the way your website appears isn’t the only factor that decides if the site has been well-designed. You need to pay attention to its functionality as well.
For example, there’s no point in having a visually stunning website if your visitor finds it difficult to navigate through it. Optimizing your website navigation can improve user experience on your site and help boost your conversions too.
One way of doing that is to make your CTA prominent and clear. This makes them easily noticeable and your visitors instantly get to know what to do next.
Another way to optimize your website navigation is to create separate navigation menus for different audiences. For example, suppose you have a website for job hunters as well as for people who post jobs. Such websites cater to two different groups of people. So it’s important to keep your navigation in such a way that both these sections find it easy to navigate through it.
Sometimes, you might have too many menus for your audience. So you use multiple sub-menus under one menu. Doing this might confuse your users which may force them to opt-out. So instead of using several submenus, you can use one mega footer menu. This helps avoid decision fatigue and boosts conversions too.
2. Not Making it Mobile Responsive
According to reports, there are 4.33 billion internet users around the world, and over 3.7 billion are mobile users as of July 2019. With this number rapidly increasing, you can imagine the share of mobile internet users in the market today. Even Google now focuses on your website’s mobile version instead of the desktop version for rankings.
So making your website mobile responsive is one of the most important factors to consider when designing your website. This will help your users browse through your website on their mobile devices with minimum resizing or scrolling. This will lead to more traffic, added sales, and higher conversions.
3. Bad Website Performance
Have you ever landed on a website that takes forever to load? If you did, you don’t need me to tell you how frustrating it is to wait for the site to load. So instead of waiting for so long most of you would prefer to opt-out and look for another website. The same can happen to your visitors if you don’t pay attention to your website performance.
According to sources, even a 1-sec delay in your loading speed can reduce your conversion rate by 7%. It can also massively increase your site abandon rate. But you surely don’t want that to happen to your site. So make sure to optimize your website speed.
You can do that by minimizing the number of Java and CSS files, optimizing your media files, reducing the number of plugins you use, etc. Another major factor that affects your website performance is a bad web hosting service. So do your research well, before choosing a hosting service for your site.
4. Less White Space
Some designers tend to use very less white when designing their site. This can overwhelm your visitors and annoy them.
Using adequate white space in your website can improve clarity, focus, and readability making your website more welcoming and user-friendly. It is also a great way to deliver your message successfully, keep your website uncluttered, and create a balance in your website design.
5. Not Adding a Contact Form
If you think that the only purpose of adding a contact form to your website is to allow people to contact you, then you’re totally wrong. Sure, it’s one of the most efficient ways to let people get in touch with you.
But having a contact form on your website is important for several other reasons as well. For example, adding a contact form can be more helpful rather than displaying your contact details directly on your site.
Adding your email address directly makes it easily available to spambots. As a result, it may end up being added to all kinds of spam mailing lists online causing serious security threats. Adding a contact form can help you prevent that from happening because it hides your email address from your visitors.
Another benefit of using a contact form is that it offers you the flexibility to reach out to your audience(to address their concerns) at your own convenience. When you add your contact details directly to your site, your visitors may call you even if you’re not available to take their calls. But if they submit their queries through a contact form you can reach out to them whenever you are free.
Until then you can set an automated reply to let the sender know that the message has been received and you’ll get in touch with them shortly. With many other such benefits, a contact form becomes one of the most important elements for your website.
Creating a website isn’t tough. What’s difficult is to create a fully functional website that converts. However, if you know the design mistakes to avoid, you can create a website that will attract a lot of traffic, boost your sales and increase your conversions for more profit. So make sure you watch out for these mistakes before it’s too late.