Are you looking for a way to generate leads, boost brand loyalty, and increase your sales? If so, your business could benefit from webinar marketing.
You may be wondering, “how can I use webinars to grow my company?” Simply put, webinar marketing is the process of using online seminars to promote your products and connect with your audience.
When you consider that 43% of consumers want more video content, it’s clear that sharing video content can lead to increased engagement and conversions. Right now is the perfect time to start reaping the benefits of webinar marketing.
But the first thing you need to do is get people to sign up for your event. We know that this is the most challenging part to master for teams across all industries. Today, we will look at five tips you can use to get more qualified signups and host a successful webinar.
Let’s dive in!
Identify Audience Goals and Pain Points
Here’s a simple question; would you go to a webinar if you thought the topic was irrelevant? Odds are, you wouldn’t, and you’re not alone. People tend to watch video content that resonates with personal or professional interests.
The best way to get more registrations is to hone in on issues that are important to your customers. If you don’t know where to start, don’t be afraid to ask your audience for their thoughts. You could send a survey to your email subscribers, create a feedback form on your website, or publish a poll on social media.
Once people start responding to your feedback forms, you’ll begin to notice response patterns. For instance, you may see that half of your subscribers struggle with one industry-specific issue. You can take this information and create informative webinars that alleviate these pain points and bring your customers one step closer to their goals.
When you start prioritizing the needs of your customers and subscribers, you’ll find that qualified leads are more likely to subscribe to your next event. Spend some time before each event to make sure you’re covering topics that matter to leads and customers.
Start Promoting Early, But Not Too Early
Next, let’s talk about when you should start promoting your event. We suggest advertising your webinar a month before you plan on going live. If you start promoting too late, you won’t see many signups. On the flip side, if you start promoting too soon, people who registered on day one may totally forget they signed up, which leads to fewer participants.
Social media websites like Facebook, Instagram, and YouTube are the perfect places to start promoting your event. Believe it or not, 2.74 billion people use Facebook every month. It’s expected that more people will join these sites in the coming years.
You can use these platforms in a variety of ways to get more people to sign up for your next webinar. Some businesses create and buy ads that highlight the benefits of attending their event. On sites like Facebook, it’s possible to organically show advertisements for your webinar to people interested in your industry. Use this tactic if you want to start growing your social media followers and get more webinar signups.
If you already have an established following, you could run a giveaway. Online contests are an excellent way to get existing customers engaged while spreading brand awareness. This could be the perfect opportunity to link your product to the webinar.
For instance, if you’re giving attendees tips on email marketing, running a giveaway for an annual license of your email marketing software makes sense. The people interested in winning your program will also likely want to attend the webinar. We suggest theming your giveaway around the new webinar to attract more followers and registrations.
Create a Unique Landing Page
Your website is an excellent place to get more signups. You may want to add a banner to the sidebar or top of the page that builds curiosity about your event. Focus on how users will benefit from attending your webinar, and use that as the baseline for your marketing.
In other words, think carefully about what knowledge, skill set, or savings a consumer will have once your webinar ends. Now, think about how that benefit will help them achieve their goals or resolve pain points. Combine these two messages together, and you will attract qualified leads to your event.
If you want to maximize your on-site conversions, you may want to consider creating a simple landing page for your webinar. Some prospects will see your advertisement on social media or notice your banner on the side of the page and naturally want to learn more.
A landing page for your event allows you to go all out and really sell yourself, the webinar, and your products and services. Use this opportunity to go over what you’ll cover during the webinar, and more importantly, how it will help attendees.
You can even include a short video teaser to give visitors an idea of what to expect. Research shows that landing pages with videos tend to get 80% more conversions. You may have to experiment with different formats, calls-to-action, and forms. But if you create top-notch landing pages for each event, subscriptions will follow.
Reward Visitors for Their Time
One way we get more people to sign up for our webinars is by rewarding them for their time before they ever attend our event. We like to create lead magnets that are relevant to what we will cover during the webinar. When someone signs up for a seat, we send them the exclusive content and a 10% off coupon for a future order.
Consumers want to feel like their time is valued. If you don’t show them that you appreciate their time, there’s a slim chance they will want to attend future presentations.
You may have to do some brainstorming at this phase, but it’s a step worth taking. Ideally, you want to build trust with your audience and boost sales; that’s why you’re hosting a webinar. If you can consistently deliver value for free, there’s an excellent chance that event participants will eventually become customers.
It’s also possible to get more email subscribers, social media followers, and customers by simply offering rewards to visitors for engaging with your brand.
Ask for Feedback
Finally, we suggest that you use your existing webinars to improve future events. Did you know that 20-40% of webinar attendees eventually become qualified leads? You can learn a lot about your target audience by asking for feedback at the end of every social presentation, including your webinars.
We send emails to our attendees and ask them to rate their experience. We also ask specific questions with open-ended answer boxes. This gives us the chance to get precise feedback, which helps us improve.
You can learn about your customers’ needs and the most effective way to explain your value proposition by simply asking for feedback.
If you follow the tips outlined today, you’ll have an easier time getting event registrations. The important thing to remember is you won’t see an explosion of new leads overnight. You have to promote your event, build excitement, and use all of your tools to get more people to sign up for your next webinar.
