Marketing is inarguably one of the best ways to make a business profitable. Think of all the biggest companies in the world – Google, Facebook, Adidas, Nike, Fenty, etc.
All of these businesses didn’t just get to the top effortlessly. One common thing about them is that they understand the importance of marketing to their business and leverage it.
In other words, business marketing might be the difference between where your company is and where you want it to be.
So, maybe it’s time to work on a marketing business strategy. And for you to do this, you need efficient tools and a solid marketing plan.
Here are the essential factors to consider while working on your marketing business plan.
1. Your Target Market
When setting up your business marketing plan, the first thing to do is identify your potential consumers/customers.
These people share demographic similarities like age, social status, location, etc. And they are the audience you intend to reach and convert to buyers through your digital or traditional marketing campaign.
Ideally, you should have identified your target audience at the earliest stage of building your company. For example, when writing your company’s pitch deck, you would have thought of this factor and done your research.
That way, it is easy to add the same into your marketing campaign and update it from time to time – depending on the market realities.
2. Your Marketing Goals
Knowing why you are starting a marketing campaign will help you stay on course and reevaluate your plan when the campaign starts.
Your goals should answer questions about what you want to achieve with the campaign. This can be a projected number of signups or users, an estimated revenue to be generated, etc.
So, you need to identify what your business marketing goals are during your campaign planning process.
Similarly, having a goal in mind for your marketing will help you understand the tools and money you need to carry out a successful marketing campaign.
3. Your Marketing Budget
For any marketing campaign, budget is everything. And as such, your budget will determine the extent of your marketing success.
A marketing campaign budget is vital because it plans and informs decisions to be taken properly.
You should evaluate the cost of everything you need for your marketing campaign while planning it.
Your budget should cover the cost of the resources you need – including tools and professionals – and the cost of setting up ads on the various platforms you intend to leverage.
For example, how much goes to Facebook and Google ads?
How much does your community manager earn?
You should be able to answer these questions and more. By doing so, you’ll have a realistic plan and be able to tweak your budget if necessary.
4. Your Most Suitable Platforms
There are many social media and traditional marketing platforms today, so you must determine the best platforms to leverage during your marketing campaign even before it starts.
Depending on your budget and target audience, you should be able to identify which channels will be most effective in connecting you to your potential customers.
Also, you should have in mind that it’s better to spread your campaign across different platforms if you’re opting for digital marketing.
So, depending on your business needs, target audience, and budget, you can use platforms like Facebook, Twitter, Google, Instagram, and even email marketing.
5. Your Best Tools
There is no digital campaign without tools – no matter how small the campaign is. And for your marketing campaign to be successful, you need to identify the best tools required during the planning phase.
Usually, these tools include essential planning and presenting documents such as a creative brief that elaborates your project details to various important parties involved, which you can download from here.
Some other major marketing tools include social media management tools, instant messaging apps, email marketing tools, content editing tools, and tools for your analytics (don’t forget numbers are essential).
Having the best tools required for your marketing campaign can also determine its success or failure so you want to ensure you and your team have all you need for your marketing plan and budget.
Creating a successful marketing plan for your business is not a day’s job – it can take a lot of time and research.
However, if you get it right, it will directly impact your business and take it to the next level.
So, you want to ensure you take your time and put together the best assets (people and tools) to help achieve your business marketing goals.
Interestingly, a creative brief can make the marketing strategy planning process easier for you. With this advertising and marketing campaign document, you can effortlessly put together your team and have the most effective marketing strategy.
Other marketing tools mentioned coupled with different analyses involved in the process also ensure success in your marketing projects.