5 Email Marketing Campaigns That Increase Customer Retention


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Over four billion people use email. According to Statista, that number could reach an estimated 4.5 billion by the year 2024. The reach that email marketing offers is massive. This is why more businesses are exploiting the advantages of email marketing to reach customers. 

Email marketing is so important to customer retention that you’re missing out if you’re not already using it. The good news is that it’s not too late to start now.

Existing clients are your most valuable assets. You want to give them reasons to keep doing business with you. The question is, are you doing a good enough job of retaining your existing clients? 

This article will provide five email marketing campaign examples that you can optimize to increase customer retention. But before we discuss these strategies, let’s first understand why you need to retain customers. 

Why Customer Retention Matters

You already know that email marketing is one of the best ways to retain customers. With the right strategy, email marketing can also strengthen startup reputation and increase brand trust. 

But why does it matter? Customer retention is important because it’s easier to drive sales from an audience of willing consumers. Since they have already done business with your brand, existing customers already tick the “willing” box. 

They just need a little push. You can send that push through virtual fax messages. Or you can go the more effective route of dedicated customer retention strategies. 

Promotional offers are an excellent customer retention strategy. An outstanding way to increase your sales with old customers significantly is by sending them promotional offers via email marketing campaigns.

Source: Unsplash

The Best Email Marketing Campaigns to Increase Customer Retention

To make your email marketing campaigns more effective, you need to apply a vital principle to your strategy. Using CRM software, you can segment and personalize your email content for your customers. 

You can go one step further by using AB testing examples as inspiration to pick the best subject lines. Now that you have that down, below are the best campaigns to boost your brand’s customer retention numbers:

1. Thank You Email Campaign 

A thank you message carries a big note of appreciation to your customers. It shows you don’t take their patronage for granted, and you care about them. It’s best to send thank you messages after every customer’s first-time purchase. 

Sending thank you messages to customers every time they make a purchase may not be practical. But you can send thank you messages after every five to ten purchases. 

Gifts and coupons go well with thank you messages. It’s also a good idea to send a thank you gift right after a customer makes their first purchase. It’s up to you to determine what you want to give as a gift, but ensure it’s something the customer will appreciate. You want to avoid giving gifts that’ll make you seem desperate to keep the customer. Such gifts can have negative effects on your email marketing.

2. Re-Engagement Email Campaigns 

Re-engagement emails are all about keeping customers in the loop about products and services they have previously viewed. For example, you can send an offer to a customer about your best routers for VoIP if such a customer showed interest in VoIP. Your mail will carry a message portraying the benefits of the routers and why the customer should make the purchase ASAP. 

Re-engagement emails are suitable for addressing problems customers have and suggesting solutions to them. You can also use re-engagement emails to send product updates to customers. Lastly, sending a special offer reminder is also a good application of re-engagement email campaigns. Re-engagement emails are the best for retargeting customers and ensuring top-of-mind awareness.

Source: Pixabay

3. Incentive Email Campaigns

An incentive email is a great way to entice customers to keep doing business with you. An incentive email campaign entails sending emails with irresistible offers to customers. For example, you can offer discounts on the subscription cost for your project planning tools. Customers who were already looking at free trials from your competitors will consider continuing with your tools as it’s now more affordable. 

You can also give loyalty rewards to outstanding customers who show exceptional loyalty to your business. When you reward loyalty, it encourages more loyalty. When customers see that they can get loyalty rewards, they’ll increase their efforts to receive the prize. The increased efforts at loyalty will translate to improved customer retention for your business.

4. User-Generated Content Email Campaigns

Unboxing videos and reviews are good examples of user-generated content. Relevant user-generated content includes things other users are saying about your products. You can share these testimonials and reviews via email to convince customers to keep doing business with you. User-generated content email marketing is even easier when you enable and share community stories.

You can also tailor content to specific audiences. Then, you can encourage the audience to share the content on their social media and any other modern communications platform. By creating and sharing tailored emails, you can control the message in user-generated content. And with the right message, you can easily gain your customers’ loyalty.

5. Review Request Email Campaigns

Review request emails are best for customer engagement. You use review request emails to ask for the opinions customers have about your products and services. Through review request mails, you’ll give customers an avenue to voice their ideas on how you can serve them better. Customers will feel that you appreciate them and have a genuine interest in their welfare.

You can also incentivize customer reviews to make customers more interested in submitting their opinions. For instance, you can give customers discounts on the price of your call center services for small business when they provide helpful advice. When customers feel that they stand to profit from giving valuable opinions, they’ll have more interest in doing it. 

However, you should not only collect these opinions for the sake of it. You have to work on them to provide more satisfactory service to your customers. The best way to retain customers is to satisfy them consistently. If they’re satisfied, they won’t have any reservations about continuing their business with you.

Source: Pixabay

The Best Way to Increase Customer Retention

Email marketing is one of the best ways to gain new customers and retain old ones. Implementing all these email strategies is sure to help you keep your customers doing business with you. 

However, these email marketing campaigns may not work if you don’t truly care about your customers. Empathy and genuine concern for the welfare of your customers is the most vital ingredient to bring all these strategies together. Good luck!

Jenna Bunnell
Jenna Bunnell is the Senior Manager for Content Marketing at Dialpad, an AI-incorporated cloud-hosted unified communications system that provides valuable call details for business owners and sales representatives. She is driven and passionate about communicating a brand’s design sensibility and visualizing how content can be presented in creative and comprehensive ways.


  1. Jenna, that was a fantastic read! A retention email is a good way to keep in touch with your existing clients. It serves to signal that the consumer is pleased with the product quality and service offered. I feel it contributes to increased consumer loyalty and overall satisfaction.


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