B2B marketing communication is getting complicated with every passing day. Marketing teams are trying their best to stay one step ahead of competitors. There is a realization that competition is fierce. Marketers will do everything in their capacity to pursue marketing glory!
The year 2017 promises to be an exciting one for content specialists. They are eager to provide marketing ammunition that can power B2B marketing strategies. As usual, the focus will be on proven B2B methods. At Promo Direct, we often get questions seeking answers to the perfect marketing strategies. We have listed some of our recommended B2B marketing strategies for 2017 in this article.
1. Telling excellent success stories
The target audience in the B2B world requires a lot of convincing to seek your services. For example, they need more than just a catchy image to fall in love with your brand! Does your brand have a success story to share? We recommend you use it to highlight your brand’s services. Talk about satisfied customers or your company’s journey so far. The key here is to provide a story that also highlights jargon used by peers in the industry. This will ensure your B2B audience identifies with your brand in a better fashion, enabling them to convert from unfriendly prospects to friendly partners.
2. Making the switch to Account-based Marketing
A lot of you are already aware of Account-based Marketing (ABM). It has been a hot trend for the last couple of years and will continue to share the limelight in 2017. ABM involves targeting specific contacts at an organization to sell a product or service.
Learn more about ABM and how it can help you gain targeted leads that build the ROI. Use the power of ABM to transform your business into an industry powerhouse. As a first step, understand how you can approach businesses asking whether they would be interested in adopting an ABM-based strategy with your business.
3. Sharing useful content that can be put to use immediately!
It’s important to produce content that will be of high value for readers. Your writer should focus on articles that can resolve issues faced by members of your industry. You could rely on articles that feature checklists or provide useful tips that help resolve common issues. Ensure that the article is widely shared and your brand will begin to gain a lot of credibility among a B2B target audience.
4. Spending dollars on promotional campaigns on social media
Create informational and paid ads that can easily go viral. Also, do you have a unique article to share with the world? Upload it on a popular platform like LinkedIn and promote it so that a more widespread audience has access to your expertise. LinkedIn is home to some of the best minds in the business world. It’s important to ensure they sit up and take notice of what you have to offer. You can also share your article on the company blog or 3rd party sites and share the links on Facebook or Twitter.
5. Devote resources for video-based marketing
Videos have always been a hit with all kinds of target audiences. Hence create an efficient video marketing strategy for your business. A short, crisp and engaging video will go a long way to ensure your brand’s voice is heard. Create videos that tell your company’s story or capture customer testimonials. You could also live-stream events on your primary website and social media profiles so that people are aware of your business journey.
Did you find these strategies useful? Make use of one or all of them to take your business in the right direction. Contact us for business giveaways and use them to win over customers!