With Black Friday around the corner, every business is looking for new ways to market its products and services. After all, Black Friday (BF) is that part of the year when you can easily boost your sales and increase your profit.
So what exactly is Black Friday, and why is it so special for marketers?
In the United States, Black Friday is the day after Thanksgiving when retailers offer deep discounts on items to kick off the holiday shopping season. This day is celebrated as the biggest shopping festival by both retailers and customers.
People love shopping on this day because of the slashed price of the products both at eCommerce stores as well as brick-and-mortar stores. But that’s not the only reason why people are so excited about this day.
Many people also enjoy the excitement and energy of the crowds in the market and the business of the day. Some people simply enjoy the challenge of finding the best deals and getting the most for their money. Whatever the reason may be, Black Friday is a popular shopping day for many, and retailers take full advantage of it to boost their conversions and increase their sales.
That’s why most of them start preparing for this day well in advance. If you, too, are looking for marketing strategies for the upcoming Black Friday, this post is for you. In this post, we’ll talk about some of the interesting marketing strategies that can help you get the best out of this day.
So let’s get started.
1. Use Urgency to Create FOMO
When it comes to Black Friday, creating a sense of urgency is key to getting people to take action. So why not try it as part of your marketing strategy this Black Friday?
People don’t want to miss out on something that they think others are enjoying. So they immediately get into action and try to get what others are already enjoying. But for that to happen, you have to create FOMO in them.
There are certain words and phrases that can help you generate a sense of urgency in your users and create FOMO in them. For example, you can use phrases like ‘Limited time only, ‘While supplies last,’ ‘Act now,’ etc., to encourage your users to take advantage of your deals before they disappear. It’s a very good way to attract your user’s attention, get them to act on your site and boost your sales.
2. Offer Exclusive Discounts
Another brilliant way to improve your Black Friday marketing strategies is to offer exclusive discounts. People love to feel like they are getting exclusive deals and discounts that are available only to them.
By offering them such offers and deals, you can make them shop with you instead of shopping with your competitors. Announce well ahead of time that you’re offering exclusive deals to those who shop with you on Black Friday.
To make things even more interesting, you can also add a time when your deals will be available. For example, It can be from 9 am – 11:55 pm on the BF day.
3. Use Social Media to Spread the Word
Social media is a powerful platform that can help you reach a huge audience. So leverage the opportunity to tell them about your deals and offers.
You can create some attractive templates to post on social media and use relevant hashtags to increase its reach. Don’t forget to ask your followers to share your post with their friends and family. This will help create more awareness about your deals, and your social media marketing strategy will be even more effective.
4. Leverage Email Marketing
Email marketing is a wonderful way of getting your messages effectively delivered to your users. That’s because, unlike any other third-party platforms, here you have direct reach to the user’s inbox. So you can rest assured that your message will be read by the recipient at some point or the other.
All you have to do is write a compelling subject line and use some catchy images in your email to entice your users to open the email. Some marketers even create some nice Black Friday email templates to make things work more effectively.
Black Friday is one of the most important and busiest seasons of the year for businesses. Everyone tries to do their best to increase their profit during this time. And as such, many marketers start their preparation well ahead of the actual day of the deal.
As a marketer, you, too, should do that. Start preparing early and advertise your deals as often as possible once November sets in. This will help you get the word out and attract more shoppers on the big day.