4 Opportunities the Selfie Trend Brings To the Photo Book Print Industry


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The smartphone is a powerful device. It ensures people stay connected to the world digitally, exist like a closely-knit family whether we like it or not. More importantly, the smartphone has given rise to a new generation of shutterbugs – the selfie-takers.

Don’t be surprised when we tell you the craze for taking photos is so much that 1.2 trillion digital pictures were taken in 2016 itself! You would have come across some of them on social media, but many more of them would have been forgotten. However, the concept of capture and share is not limited to only digital platforms.

Nowadays, mobile devices are equipped with state-of-the-art dual cameras that will astound the users with the kinds of “selfies” that can be captured. The path-breaking innovation has transformed the age of photography; it has upped the game for the photo book print industry.

As of today, photo printers can set up mobile-to-print software, thereby enabling customers to create quickly and order photo books featuring their selfies – all from their smartphones! And you know what the good thing is? The convenience to do so attracts new customers who have never previously engaged with printing, according to a Suite 48 analytics study.

Adding to that, let us discuss the four opportunities that the selfie trend bring to the photo book print industry:

1 Personalization

Selecting selfies for print is an extremely personal process for the customers; they time to pick the ones that want to get printed. That’s because a lot has also got to do with how expensive printing has become. So, it is apparent much thought is put into creating a selfie book.

A photo book printer can make its contribution to this personal activity by deploying a suitable web-to-print or mobile-to-print solution. Such software has an online editor that can enable image editing, resizing and experimenting with photo filters conveniently.

Moreover, customers can choose how they would like their photo books to be designed. Thanks to the software, they can take advantage of the complete suite of photo book templates and text editing tools to create a personalized design – they most desire.

Design’N’Buy’s All-In-One-Designer is responsive across devices which means the customers can start designing the photo book on one device and end on another. Additionally, if a customer using an iPhone wants to share the design with someone who is on Android and even make a few changes, the same is possible due to its cross-platform responsiveness.

Such ready-to-print software comes with a centralized admin panel, thus saving the customers from the hassle of managing multiple admin accounts.

2 Increased sales

Do you agree when we say that printing is safer than storing digital files? Trust us – it is. Even when you are low on wall space, printing can play a vital role when it comes to archiving photos. Imagine – taking a stroll down the memory lane by viewing printed photos has more significance than swiping up old photos on Instagram! And it doesn’t matter whether it’s selfies or not – emotions creep in nonetheless.

As a photo book printer, you can leverage this emotion and market your services accordingly. Since millennials are more likely to take selfies than baby boomers, you will be able to tap into a new market and thus give a much-needed boost to your overall sales. Customers will come flocking to you to get their selfie photo books printed and stored for life.

3 Easy checkout and payments

When you create a situation where an increasing number of customers visit your website to get a selfie photo book printed for themselves, you have to make sure the purchase gets completed. Unfortunately, more than 50% of consumers bounce off an online store during checkout because they found a hidden shipping cost, and 63% of them find it inconvenient when there are limited payment options.

To avoid this from happening to your customers, make sure your checkout and payment processes are user-friendly and uncomplicated. Be clear about any shipping cost that you may charge on the photo books and also be transparent about including payment options like credit/debit cards, COD, PayPal, and others.

4 Long-lasting customer relations

When you leverage customer emotions to market your photo book printing services, you are bound to receive a positive response. A printed copy of their selfies means they have something tangible to hold on to, to reminisce.

And if you give them multiple options for personalizing their photo book and filtering their selfies, a secure checkout and payment process, liberty to upload selfies from any device (be it mobile, tablet or website) and fast delivery, your customers will keep coming back to you – no matter what.

In the end, what you will have is an ever-lasting relationship with your customers and a constant flow of revenues. Mind you – 80% of your overall profits annually will come from 20% of these existing customers – therefore, keep them happy and satisfied at all times.

Over to you

An IBISWorld report states the essential success factor for an online photo book printing industry is to be able to adopt new technology. And so, being able to get selfies printed just with a few clicks on any device is something that users today desire.

Therefore, it will be lucrative if a photo book printer reaches out to potential customers at the right time, through the right platform. Design’N’Buy’s photo album design software allows you to set up an online store and offer personalized photo albums. Your customers, on the other hand, can design their photo books using ready-to-use templates.

Abhishek Agarwal
Design'N'Buy has years of expertise in designing and delivering Web to Print solutions. We ensure all the aspects of web-to-print are covered and online design tools or print applications are implemented with utmost perfection to enhance user experience.


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