Have you started working on developing a memorable personality for your brand?
Many marketers consider brand personality and brand identity as the same thing. But in reality, the two are different from each other. And each of these is equally important for the success of your business.
But to develop a memorable personality for your brand, you first need to know the difference between the two. So let’s check out how the two differ from each other.
We’ll then move on to figure out how to create an impactful brand personality that makes your business stand out from that of your competitors.
Brand Personality Vs. Brand Identity
Your brand identity represents your business. This includes your logo, your color scheme, etc. It’s like the face of your business.
Brand personality, on the other hand, represents the characteristics of your brand. It’s how your audience perceives your business to be. When you talk about the personality of an individual, you know if the person is smart, stylish, trustworthy, courageous, etc., that distinguishes them from others.
Your brand personality is the same thing. It will help people identify your brand traits. So if your business is about a clothing store, they will know what clothes to look for in your store through your brand personality. It can be casual clothing, elegant clothing, formal clothing, etc.
You must be thinking, how do you create a personality for your brand? It’s not human, after all. Well, you don’t need to be human for that. Even a brand can have its personality just like a human does. So let’s have a look at some of the smartest ways to build a memorable brand personality for your business.
1. Know your Audience
To be able to develop a memorable brand personality, you first need to know who your target audience is. This will help you identify what their problems are and what expectations they have from your business. Based on that, you can work on making your brand meet those expectations.
For example, say you want to run an organic product store. Now depending on your audience’s preference, you can determine whether you want to focus on health, beauty, fashion, or anything else. Once you know that, create a list of adjectives that describe your brand.
You can think of words like user-friendly, convenient, cost-effective, etc. These words should appeal to your target audience more than they appeal to you. This will help you solidify your brand value and create a solid hold in the marketplace.
2. Treat Your Brand Like a Person
Although your brand is not an individual, treating it like a person is a great way to know what personality to develop for it. For example, if it were to be a person, how would it communicate with your audience, or what would it talk about. Would it behave in a friendly way, casual way, or formal manner?
When you know little things like this, it becomes easier to incorporate a certain personality into your brand. For example, you can use a certain voice in your blog posts, train your support executives to behave in a certain way, work on the theme of your product packaging to reflect a certain personality, etc.
3. Build Credibility
Relationships are built upon trust. And trust and loyalty are two major personality traits that everyone looks for before building relationships. The same happens with your customers too. Before buying from you, they want to know if they can trust you with your products, services, and money.
So building credibility for your business is super important. There are various ways of doing that.
For example, you can use social media to let people know that they can trust you and your business. For that, you need to be active on social media. This can be through likes, shares, and comments.
It’s a great way to increase your visibility. When people see you more often on their feeds, they start recognizing you, and when they recognize you, they’ll start trusting you too.
Another way of building credibility for your business is by displaying customer testimonials on your website. When your users see other people using your products and services and offering positive feedback, they too think that your business is safe to invest in.
You can also encourage your existing customers to rate and review your business or submit UGC(user-generated content) to your website. Adding trust badges is another brilliant way to build trust amongst your users.
4. Take Feedback Seriously
As your business grows, it becomes impossible for you to talk to every customer on a one-on-one basis. But it’s very important for you to know what your customers think about your business.
That’s when feedback becomes important. By encouraging your users to offer their valuable feedback, you’ll know if they are facing any problems with your business or if they have any suggestions for you.
Make sure you take all negative feedback seriously. Many marketers take such feedback personally and try to backlash the customer. Doing so can massively damage your brand personality and hamper your reputation. Instead of doing that, you should take them positively to improve your business.
This will help you offer a better customer experience, which in turn will retain your customers for longer. At the same time, it will also help you create a positive impact on your customers about your brand personality.
So these are some of the ways to develop a memorable brand personality. Remember, creating a strong personality for your brand is extremely important for you to have more customers, make more sales and earn more profit. So think about it right from the day you start your business. If you haven’t done it yet, get started now before it’s too late.