Have you noticed an increase in valuable social business content? People are sharing information that goes far beyond the usual “why ever business on earth needs social media” articles. These “evergreen” online community tips are useful for businesses that are starting customer communities, as well as nonprofit membership organizations that rely on member engagement to meet their goals.
Here are three of the most useful articles on professional online community from recent weeks:
By Richard Millington, FeverBee
In this significant list of online community management tips, Rich Millington highlights some of the best takeaways from FeverBee’s blog and his new book. While, each tip could be expanded into an entire chapter, this list is definitely worth reviewing and sharing with your social business team.
By Elisabeth Ruskaup-Murphy, Zuyder
This post offers a thought-provoking look at one of the most useful tools in your product management tool belt, focus groups. The post compares the costs and benefits of traditional market feedback with the use of private customer communities to get a consistent stream of market data.
By Vanessa DiMauro, Leader Networks
“Failure” takes on many different meanings for online customer communities. It can be everything from low member activity in the community to not achieving meaningful marketing, support, or innovation results for the sponsoring company.
This article outlines some of the common missteps that businesses and membership organizations make when planning and implementing online customer communities. Dive deeper into why online communities fail and how to avoid them in Socious’s ebook, 33 Reasons Why Online Communities Fail (and How to Avoid Them).
Your Turn
Add the most useful online community, social CRM, and member engagement resources that you have seen recently in the comments below.
